By ALISON CONNOLLY

Ruban Noir Lingerie as featured on Lingerie Briefs

The Ruban Noir SS20 collection, with its minimalist innovative style, looks like it came to us from the future.  Well, the future with a bit of 90’s inspiration mixed-in, as you can see from a selection of vests, crop tops and biker shorts. But with its sleek no-frills silhouettes, metallic lame accents and graphic color contrast elements, we are undoubtedly seeing a brand that represents a modern … Read More


By ELLEN LEWIS

Triumph Lingerie Fit Smart wirefree bra, a new approach to sizing as featured on Lingerie Briefs

Timing is everything and no statement could be more prescient apropos Triumph Lingerie and their new Fit Smart Bra. Launched early 2020 on the cusp of Covid 19, it is a revolutionary wire free design that adapts instantly to a woman’s breast shape and promises ultimate comfort all day long. Wire free bras have been surging in the Intimate world, even before the ‘work from home’ … Read More


By HOLLY JACKSON

Louisa Bracq Julia full cup bra and panty as featured on Lingerie Briefs

I picked up embroidery as a serious hobby several years ago, so the minute I stepped into the Louisa Bracq booth at Curve I knew that I was experiencing this craft in a different way. Embroidery has always been a critical element of lingerie design, but the embroidery at the foundation of the Louisa Bracq brand is unique. It is the epicenter of their DNA. It is … Read More


By ELLEN LEWIS

LoveSuze lingerie as featured on Lingerie Briefs

It was quite serendipitous that, during a Curve seminar last February, I found myself sitting next to Suzanne Macbale, founder, and designer of the nascent LoveSuze brand. Some years back Suzanne and I had collaborated when she was a V.P. at Victoria’s Secret and I was positioned at one of VS’s sourcing arms. An extremely talented designer of playful, sexy lingerie and trained in the highly technical … Read More


By ELLEN LEWIS

“The customer is always right”. This slogan has been the driving force behind good retailing since commerce began. Back in the 70’s, at the onset of my career with Federated Department stores, it meant, primarily, take back anything the customer tries to return, no matter how noxious. Today, responding to the customer, requires a much greater focus, a deep dive into analytics that scan the globe for … Read More


By ALISON CONNOLLY

Maygel Coronel Colombian swimwear as featured on Lingerie Briefs

If it wasn’t already obvious, I have a tendency to feature swimwear brands that are more fashion than function (as in, you’re not going to enter any swimming competitions in the brands I feature), but that’s not to say a brand cannot accomplish both. Colombian brand Maygel Coronel clearly captures the fashion element, but it’s just as functional when it comes to fit, its ability to crossover … Read More


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