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Estelle puleston

By ESTELLE PULESTON

Love & Swans Lingerie as featured on Lingerie Briefs

If you like your lingerie bold, fun, and with extra sparkle, then Love & Swans is a name you need to know. This independent Russian brand launched in February last year; this year, co-founder Maria was invited to feature in the 30 Under 30: Fashion list by Forbes Russia. This is a lingerie designer who’s going places!

Love & Swans Lingerie as featured on Lingerie Briefs

Love & Swans is quite unlike any other lingerie brand I’ve seen before. Its focus … Read More


By ESTELLE PULESTON

Pure Chemistry Roshni Yellow bridal collection as featured on Lingerie Briefs

British brand Pure Chemistrys latest launch is the third instalment in their luxury Asian bridal range. Titled ‘Roshni’, which means light and brightness, it’s a sun-kissed yellow collection to complement their earlier releases in the traditional bridal colors of red and pink.

Pure Chemistry Roshni Yellow bridal collection as featured on Lingerie BriefsPure Chemistry was founded in 2014 in the UK by Dimple Rani. With the wedding lingerie that’s sold in stores there and in the US focusing almost exclusively … Read More


By ESTELLE PULESTON

Toru & Naoko Intimates as featured on Lingerie Briefs

Toru & Naoko is one of the indie brands I’ve been following the longest; I purchased a set from them shortly after they launched in 2014, and have watched the brand evolve from a small Etsy store to an established business within the lingerie industry. And all the while staying true to its original aesthetic. The Kelly bralette I bought is still available, albeit in updated fabrics.

Toru & Naoko Intimates as featured on Lingerie Briefs

That Toru & Naoko look … Read More


By ESTELLE PULESTON

British Lingerie Brand Coutille as featured on Lingerie Briefs

Newly-launched Coutille is a British-based, European-made brand on a mission to produce lingerie that’s luxurious, sustainable, and practical too. It’s the creation of Hannah Farrugia Sharples, who has worked behind the scenes to design garments for La Perla and Coco de Mer, and in doing so, has had the pleasure of seeing her lingerie worn by numerous high-profile celebrities – even to the Met Gala! Now, after years of honing her luxury … Read More


By ESTELLE PULESTON

Edge of Beyond Charlotte collection as featured on Lingerie Briefs

Founded in 2014, Edge o’ Beyond is one of the most distinctive lingerie brands around. Not only is it known for its optional chain accessories which can be clipped onto almost every garment, but any luxury lingerie fan will also instantly recognize their signature style of distinctive shapes combined with deluxe and eye-catching fabrics.

Edge of Beyond s/s 2021 as featured on Lingerie Briefs

The latest collection, for Spring/Summer 2021, includes a mixture of reimagined customer favorites plus new designs to fall … Read More


By ESTELLE PULESTON

Freolic Luxury /silk and Lace bra and panty set as featured on Lingerie Briefs

UK-based Fréolic, which was created by Evgeniya Kharaim in 2016, is a premium lingerie brand that’s making the ‘bespoke’ shopping experience a whole lot more accessible. The label allows customers to effectively design their own made-to-measure set by picking from a selection of pre-designed shapes, adding customizations such as padding or a longline band, and finally picking from a vast array of silk colors and laces to bring it to life.… Read More


By ESTELLE PULESTONBritish brand Ihuoma designed & marketed for women of color as featured on Lingerie Briefs

Launched in September 2020, British brand Ihuoma is filling a long-overlooked gap in the market for exquisitely-luxurious lingerie that is marketed towards, and designed specifically to complement and enhance the beauty of, Black women and other women of color.

British brand Ihuoma designed & marketed for women of color as featured on Lingerie Briefs

The brand was founded by Annabelle Mu’azu, who also created online lingerie boutique Beautifully Undressed in 2013. For a long time after, she didn’t feel represented in the imagery that most brands were … Read More


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