By ELLEN LEWIS
Today, we are very pleased to welcome Skarlett Blue Lingerie to our Partner Spotlight. Launched 5 years ago, this brand deserves kudos for its smart immersion into the Intimate Apparel market. It goes without saying that the Dana-Co development and production process anchoring the Skarlett Blue platform has contributed to the outstanding design and fit inherent in each style. But what appeals most to my merchandising psyche … Read More
By ELLEN LEWIS
The world is pivoting, change is in the air and the holidays are coming. Time to celebrate probabilities, possibilities, and positivity. No one does that quite like Hanky Panky and their never-ending fiesta (I am in Mexico) of color.
I always enjoy highlighting Hanky Panky’s prints, how they flow and interface so expertly, a merchandiser’s dream. But this season it’s the mélange of playful packaging that … Read More
By ELLEN LEWIS
This post is particularly prescient in these turbulent times, mainly because despite the obstacles, it reveals a modicum of progress in a sensitive LGBTQ niche. It regognizes the first ever effort to create solutions-based lingerie sized specifically for transgender women and all who identify as female.
Originally due to launch in March 2020, the Ms A London brand, conceived by longtime friends Winn Austin and Bok Goodall, … Read More
By ASI EFROS
The resounding success of the Italian packaging company Legoplast hasn’t come as a surprise. In the demanding global market, it takes a very special team of dedicated professionals, unmatched creativity, cutting-edge technology, and the latest trends in material science to thrive.
“Customers around the world trust our packaging with the delicate task of protecting and promoting their products,” said Federica Mazzon, Sales Executive, Legoplast, during our … Read More
By ELLEN LEWIS
I’ve spoken to loads of specialty stores during this Covid catastrophe. We’ve chatted (and still are) about the enormous efforts made within the Lingerie community to stay connected, relevant, above water and appreciated. We’ve discussed finances, vendor relations, customer succor, lessons learned, lessons discarded, fears, hopes, expectations. The conversation continues daily. There were many hero brands identified, each with their own story of support, each worthy of … Read More
By HOLLY JACKSON
Amber Tolliver, the creator of Liberté, started her lingerie modeling career in 2001, and quickly recognized the disparity between standard sizing and “plus”. Many of the products she encountered through her photoshoots were either cheap and cheerful or high-end and slightly matronly. A lover of fine European lingerie, she was frustrated by the lack of beautiful intimates available for a younger, curvier woman. Not interested in … Read More
By ELLEN LEWIS
I have never been a matchy-matchy type of girl. Long before eclectic detail surfaced in the fashion theater, I didn’t obey the rules. In fact, the highlight of my first buying job interview with the venerable merchandising icon, Mickey Drexler (subsequently my boss) was his query into why I was wearing Frye boots with a Kenzo tunic, not a common eccentricity in 1976. So, you might imagine, … Read More