By ASI EFROS

Annette International as featured on Lingerie Briefs

The energy that is uniting like-minded humans over miles of land and sea, in the pursuit of common goals, is palpable.

Sharon Singer’s passionate story about the creation and evolution of Annette International grabbed my imagination and glued my ear to the phone. In an instant, the distance between California and New York City had disappeared.

“While developing our collections, we always give more to women in Read More


By Ellen Lewis

Timing is everything and so, even though I have been “chomping at the bit” to feature the Maison Lejaby Joli Coton collection ever since I saw it, I had to respectably wait. Obviously, the events of the past few months have halted any cruise, beach, or other vacation plans.

Maison Lejaby Joli Coton demi bra as featured on Lingerie Briefs

But now summer is officially here.  And Jolie Coton, a range of pure white cotton bras and panties … Read More


By TINA WILSON

Tina Wilson Illustrates Nubian Skin, black owned lingerie company, featured on Lingerie Briefs

“Protest, Prayer and Peace” that was the theme for the songs being played on my favorite radio station WBGO,  in the midst of the nationwide protests against brutality. With each song they played I felt prouder, angrier, happier, and yes….sadder. You don’t have to be Black in America to be going through so many different emotions, we all are. But if you are Black, the stakes are … Read More


Pour Moi Then and Now

By HOLLY JACKSON

Pour Moi Swimwear as featured on Lingerie Briefs

Pour Moi was one of the first brands I ever tried in my early 20’s when I started looking for better bras. I had pretty much no idea what my size really was, but I knew it was outside of what any “normal” store carried. Pour Moi bras not only helped me find my size but were attractive enough to make me feel like I could wear … Read More


By Holly Jackson

Behave Bras bralette with Stayz sleep support system for large busted women as featured on Lingerie Briefs

It’s impossible not to be charmed by Athena Kasvikis, the owner of Behave Bras. She’s fun, opinionated and totally invested in the idea that everyone is the proud owner of an amazing body that is worthy of support. It’s hard to believe that this bold woman would start a bra company with the word ‘behave’ in the title, but Athena has thoughts on that too. After … Read More


By ELLEN LEWIS

Elomi Matilda Bra in Rose delivering july 2020 as featured on Lingerie Briefs

Elomi was launched in 2008 as a plus size bra brand, a much-needed collection of styles that could satisfy fit needs from 32-48, B-KK (USA P cup) and S-4X. It was welcomed by consumers with open arms and now stands as the number one plus size resource for every lingerie store that I queried. As a merchant I tipped my hat, but I never thought that ElomiRead More


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