By ELLEN LEWIS
Imagine 3000 women at a symposium discussing how they shop for bras. The conversation might not be any different than the dialog we have all the time with our friends: Bra shopping is a conundrum. So, when my colleagues from NPD Group told me about their Bra Evolution initiative, I was intrigued.
NPD measures how consumers shop across all channels, sourcing data from both retailers and consumers … Read More
By TINA WILSON
Seasons. Winter. Spring. Summer. Fall. They are all up for grabs, we have snow in the west and beach weather in the east …in October. I should be writing about Fall silhouettes and Holiday dressing and yet I’m a bit stuck. Stuck in a heat wave and paralyzed by world events. I find myself looking to the Spring with the hopes that what is troubling us all … Read More
By HOLLY JACKSON
After moving to the country from the city this summer I’ve found myself looking at my lingerie drawer in a new light. I’ve been spending a lot more time outdoors now that I have a yard and I’ve found myself investing time in activities that I’ve never had a chance to spend time on before, like feeding the songbirds outside my windows. Since I work at home, … Read More
By ELLEN LEWIS
You might be old enough to remember how the iconic advertising campaign slogan “What Becomes a Legend Most” catapulted the esteemed Blackglama fur company into popular culture. Considering its subject matter, luxury fur and celebrity status, its emergence during the 1960’s Youthquake was almost counter-intuitive. Their strategy still exists today, much more under the radar and minus the star power. After all, aspirational luxury never really escapes … Read More
By ELLEN LEWIS
It was unexpected: my visit to the Rigby & Peller store in downtown NYC last week. I was in the market scoping our fall lingerie stories and spring 2020 highlights. My objective was to get an overview from Van de Velde’s Prima Donna, Marie Jo and Andres Sarda collections. I usually do this in the showroom, but this time, Michele Kearns, the recently appointed Senior Marketing Manager … Read More
By ALISON CONNOLLY
Perhaps you heard the news that legendary fashion designer Andres Sarda had passed away earlier this month at age 90. This deserved a mention on Lingerie Briefs, particularly since I’ve featured his namesake brand in the Gallery a few times over the years (typically I don’t do repeat features on most brands, but I’m a fan!). https://lingeriebriefs.com/?s=andres+sarda
It seems appropriate to use this platform to honor the … Read More
By ELLEN LEWIS
I am hard pressed to admit that I only recently got on the Royce bandwagon. Royce is a family owned British brand who has specialized in the design and development of wire free bras since their inception in 1991. I knew this, but what I didn’t quite get was how much the company’s DNA resonated with me, personally and professionally.
As a teenager in the 1960’s, Phys … Read More