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Estelle Puleston

By ESTELLE PULESTON

Toru & Naoko Intimates as featured on Lingerie Briefs

Toru & Naoko is one of the indie brands I’ve been following the longest; I purchased a set from them shortly after they launched in 2014, and have watched the brand evolve from a small Etsy store to an established business within the lingerie industry. And all the while staying true to its original aesthetic. The Kelly bralette I bought is still available, albeit in updated fabrics.… Read More


By ESTELLE PULESTON

British Lingerie Brand Coutille as featured on Lingerie Briefs

Newly-launched Coutille is a British-based, European-made brand on a mission to produce lingerie that’s luxurious, sustainable, and practical too. It’s the creation of Hannah Farrugia Sharples, who has worked behind the scenes to design garments for La Perla and Coco de Mer, and in doing so, has had the pleasure of seeing her lingerie worn by numerous high-profile celebrities – even to the Met Gala! Now, after … Read More


By ESTELLE PULESTON

Edge of Beyond Charlotte collection as featured on Lingerie Briefs

Founded in 2014, Edge o’ Beyond is one of the most distinctive lingerie brands around. Not only is it known for its optional chain accessories which can be clipped onto almost every garment, but any luxury lingerie fan will also instantly recognize their signature style of distinctive shapes combined with deluxe and eye-catching fabrics.

Edge of Beyond s/s 2021 as featured on Lingerie Briefs

The latest collection, for Spring/Summer 2021, includes a mixture of reimagined customer favorites … Read More


By ESTELLE PULESTON

Freolic Luxury /silk and Lace bra and panty set as featured on Lingerie Briefs

UK-based Fréolic, which was created by Evgeniya Kharaim in 2016, is a premium lingerie brand that’s making the ‘bespoke’ shopping experience a whole lot more accessible. The label allows customers to effectively design their own made-to-measure set by picking from a selection of pre-designed shapes, adding customizations such as padding or a longline band, and finally picking from a vast array of silk colors and laces … Read More


By ESTELLE PULESTONBritish brand Ihuoma designed & marketed for women of color as featured on Lingerie Briefs

Launched in September 2020, British brand Ihuoma is filling a long-overlooked gap in the market for exquisitely-luxurious lingerie that is marketed towards, and designed specifically to complement and enhance the beauty of, Black women and other women of color.

British brand Ihuoma designed & marketed for women of color as featured on Lingerie Briefs

The brand was founded by Annabelle Mu’azu, who also created online lingerie boutique Beautifully Undressed in 2013. For a long time after, she didn’t feel represented in the … Read More


By ESTELLE PULESTON

TéAmore Lingerie for full bust women as featured on Lingerie Briefs

Since I first dipped my toes in the lingerie industry over a decade ago, the availability of fashion-forward options for full-busted customers has skyrocketed. But there’s still one thing that’s somewhat rare: true, unabashed luxury above a D cup. And of the brands that do cater to this niche, the majority are based in Europe. So what’s a, say, H-cupped American to do if they want deluxe … Read More


By ESTELLE PULESTON

Valentina collection from Mal Amora as featured on Lingerie Briefs

Mollie Blue is an independent British designer I’ve been following since I first saw her student work back in 2017 – I had a feeling she was going to go on to create beautiful things, and I wasn’t wrong! She’s now the founder of Mal Amora, a handmade intimates and bespoke corsetry brand that’s inspired by the meeting point between modern sustainability and retro fashion.

Mollie’s … Read More


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