By ELLEN LEWIS
“The customer is always right”. This slogan has been the driving force behind good retailing since commerce began. Back in the 70’s, at the onset of my career with Federated Department stores, it meant, primarily, take back anything the customer tries to return, no matter how noxious. Today, responding to the customer, requires a much greater focus, a deep dive into analytics that scan the globe for … Read More
By HOLLY JACKSON
Everyone hates hand washing lingerie, but I’ve always felt like it’s little better when I get to use Soak. I’ve been a personal fan of this no rinse-free lingerie wash for years: Perfect for busy or lazy people who hate chores (I identify as both). What I didn’t know until I attended Curve NYC in February was how much Soak cares about sustainability and the … Read More
By ASI EFROS
It is during a seminar at the Premiere Vision NY in January of 2020 that OPM (OnPoint Manufacturing) was mentioned by a panelist, Tara St James, a fashion industry activist and founder of the Re: Source Library. Armed with the curiosity of ten cats, I dashed to their booth compelled to find out more.
OnPoint’s Sr. Vice President of Sales, David Prentice, met me … Read More
For the past 4 weeks, my only escape from confinement has been a long walk through my neighborhood watching the slow blooming of spring flowers. It’s a very different perspective to view our surroundings up front and personal in contrast to a normal drive by glimpse. The seasonal evolution doesn’t stop and nature is a mitigating vision during this difficult time. Everyday, I walk past this magnolia tree whose emerging … Read More
By HELEN MASTERS
Despite the worst gales and floods we have seen all winter, the lingerie industry came out in force for the biggest UK intimate apparel trade show in the calendar – INDX.
I braved my own way through the adverse weather, arriving 2 hours late thanks to delayed trains , and I have to say I was delighted that I did – once again this fabulous show … Read More
By ALISON CONNOLLY
NOO is a French brand that specializes in lingerie, swimwear, activewear and ready-to-wear, but for purposes of this Gallery, we’re focusing on the intimate(s) side of their business.
In keeping with the theme of sustainability (a new blog category we recently launched at Lingerie Briefs), sharing the story of NOO is something we had to say YES to! Co-founded by two young women, Anaïs and Elissa, NOO… Read More
By HOLLY JACKSON
Period panties are one of those things that don’t come up much when discussing fashionable lingerie – for good reasons! While I love that they exist and am a big believer in the tech behind them, the best you can say about most of them in terms of visual design is that they look like a regular pair of black cotton panties. K + 1% was part … Read More