By ELLEN LEWIS

Skarlett Blue Siren Bra as featured on Lingerie BriefsSiren

I might be dating myself, but I still believe that building a brand requires three simple edicts: Slow and Easy, Stay in Your Lane and Superior Product Value. You can market the brand message in all the innovative channels available today, mainly social media saturation and that approach can work for a while. However, charisma fades if there’s no substance behind it. That takes time, focus … Read More


The Great British Summer

By HELEN MASTERS

Great British Summer by Helen Masters on Lingerie Briefs

After what has felt like a slow start here in London, the Great British Summer is finally upon us – and in the chaotic times we are living in, boy do we need it!

As with many other aspects of life, Brits have their own unique take on summer, so I felt it only right to share some great British summer traditions (some stylish – some less … Read More


By HOLLY JACKSON

Prima Donna Every Woman Collection as featured on Lingerie Briefs

I’ve spent the last few days getting ready to move next month, which at this stage mostly involves sorting through my stuff and deciding if I really love each item enough to pay to move it. Once I sorted through my lingerie I realized that I, like most women, tend to wear the same bras over and over again. Not unexpectedly, these bras tend to be both … Read More


By ELLEN LEWIS

Va Bien Bridal Lingerie as featured on Lingerie Briefs

As I culled together this portfolio of lingerie bridal images, I started a search for fine art icons that were inspired by wedding scenes. Paintings from masters such as Marc Chagall, Edmund Blair Leighton, Grace Hartigan and Frank Salisbury beckoned.  The history of art  has long been inspired by brides and that was my intent as I prepared to integrate them into this blog. The concept of … Read More


Body Heat

By TINA WILSONNatori & Samantha Chang slips illustrated by Tina Wilson for Lingerie BriefsThe summer heatwave is on and it kicked off recently with a massive power failure that darkened the West Side of Manhattan for more than a few hours. But in true NY fashion we made the best of it, despite the lack of A/C. It got me to thinking about all the hot sticky movies I have fallen in love with over the years and the wardrobes … Read More


By HOLLY JACKSON

Parfait Lingerie Maya bra on Lingerie Briefs

I’ve been more than a little obsessed with lightweight bras recently! They used to be incredibly hard to find in larger cup sizes so I always assumed I’d never be able to try one. In my eyes, the mesh plunge bra was pretty much the perfect summertime basic – if only someone made one in a wider size range.

While the new Maya Bra by Parfait doesn’t … Read More


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