By ELLEN LEWIS

HAH Hot As Hell as featured on Lingerie Briefs

I’ve been wrestling with the concept of sustainability for months now. It’s somewhat of a conundrum for the Lingerie and Swimwear Industry. How do we reconcile the main objective of feel and fit friendly garments, softness as a mission, with the reality of the fabric technology required to accomplish this goal? There are solutions, but as Sharleen Ernster, the founder of the eco-friendly brand, We Are HAH Read More


By ELLEN LEWIS

Only Hearts Coucou Lola bodysuit on Lingerie Briefs

What is the meaning of exposure, a word with so many innuendos; it is almost as elusive as these images from the Coucou Lola collection from Only Hearts.  This pink melon interpretation is balletic, elusive, ephemeral and beautiful to see. But, to share them on social media, these artfully photographed photos had to be altered because of “exposure”.  Exposure is about education, not suppression. It is … Read More


By HOLLY JACKSON

On Gossamer's Next to Nothing Maternity Bra featured on Lingerie Briefs

I have a highly fashionable friend who recently gave birth, who is dealing with being a new mom like a superhero but is really struggling with the loss of her former style. Like many new moms, she feels trapped in her cheap and ugly stretch clothing but also unable to move on from it (she says she’s changing her shirt at least three times a day at … Read More


By ELLEN LEWIS

Piel bodysuit from Clo Intimo featured on Lingerie Briefs

Considering the fact that tourists travel to Mexico for one week vacations and have the time of their life, I feel somewhat remiss for even admitting that every time I return here, I go through a transition that usually takes at least 2 weeks.  New York to Cabo San Lucas: it’s like trying to stop a bouncing ball before it rolls away. Finding equilibrium takes time. Assuredly, … Read More


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