By ELLEN LEWIS

Ruby Ribbon's wireless cami to an H cup featured on Lingerie BriefsThis is an “I told you so story”.  As a child, my parents were adamant in their belief that one should “never judge a book by its cover”. Recently this age old adage came back to haunt me. Here’s how.

I receive a great many product solicitations via email and I make a point of never passing over the initial message. A buyer needs to see what’s … Read More


Leg Lingerie ~ Natori Hosiery

By ELLEN LEWIS

Last week I was speaking to Danny Koch, owner of Town Shop in NYC and I asked him if anything new was selling. His response: “The newest thing in our store is Natori Hosiery and socks, it is gorgeous. Made by Memoi, it is just on the shelves and is doing well. Josie was very involved in all aspects.” He had my attention. I called … Read More


Lingerie Minimalism

A fashion editorial series by Stephanie Hynes & Lingerie Briefs

Wacoal everyday bras on dancers on Lingerie BriefsWacoal

“Minimalism describes movements in various forms of art and design, especially visual art and music, where the work is set out to expose the essence, essentials or identity of a subject through eliminating all non-essential forms, features or concepts.”

Walking around the Curve show with Stephanie last month, I mentioned that the emerging story that I perceived was the … Read More


Violet & Wren ~ Silk Gardens

By ALISON CONNOLLY

Violet & Wren Luxury silk loungewear Spring 19 collection as featured on Lingerie Briefs

This time last year we featured Violet & Wren in the Gallery  and it’s a pleasure to be able to follow-up with what is up-and-coming next season from this luxury label.  Described as “British, botanical loungewear with a passion for everyday luxury”, Violet & Wren specializes in silk creations such as robes, pajamas and chemises that feature custom hand-painted illustrations.

For Spring/Summer 2019, those illustrations are light … Read More


Save the Day ~ Eberjey

By ELLEN LEWIS

Eberjey Filippa bra and panty set with Giselle robe featured on Lingerie Briefs

I had an Eberjey post all set for today about the Filippa tuxedo bralet and panty and the Tuxedo robe. They are so quintessentially Eberjey. But then I discovered what I should have known; that they delivered in August. There went my editorial plan, especially because sales are so strong for these items.  There might be a possibility that stock is already low and I don’t like … Read More


By ELLEN LEWIS

CALIDA I LOVE NATURE compo t-shirt as featured on Lingerie Briefs

As a sportswear buyer in the late 1970’s I have keen memories of the signature Calvin Klein t-shirt that mainstreamed this legendary designer’s collections. This $11.00 style anchored my department’s sales.  The cotton t-shirt was immortalized by James Dean and Marlon Brando in the 1950’s when the actors, wearing basic white, made them larger than life on the Hollywood screen and they became a fashion icon. Flash … Read More


By HELEN MASTERS

Kai Resortwear 2019 Swimwear on Lingerie BriefsKai Resortwear

London Swimwear Show

A riot of colour, a plethora of prints & a hot, sunny Sunday afternoon in Marylebone marked the start of the U.K. Show season with London Swimwear Show.

Clearly this show has gone from strength to strength over the last few years and now takes over a large part of the first floor of the elegant Radisson Blu hotel and after spending … Read More


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