By ELLEN LEWIS
Simone Perele
I have just spent the past week de-briefing from my 3 day marathon at Curve NY. Siphoning through 500 photographs now culled down for this article I have come to some conclusions on what is happening as we head into the fall 18/spring 19 lingerie season. I have heard much about the multi-billion dollar Lingerie industry in the past few years: the shrinking vendor structure, which is true, as well … Read More
Silent Arrow
Seasonal trends, as we know them, are over. That is not to say, that there are not design messages. It’s simply that these messages overlap, moving fluidly between key intimate and RTW classifications; blurring boundaries. Leggings become pants, Robes become jackets, Bodysuits and bras become blouses. And Pajamas go everywhere. Concepts Paris calls this Hybrid dressing. It is a perfect definition of the evolution (revolution) occurring in a woman’s wardrobe. Mixing design elements, … Read More
Fleur’t & UGG
I just attended 3 solid days at the NY Curve show having recently returned from the Paris Salon International de la Lingerie. As a result I find that the comparison between these two expositions is inevitable. Paris attracts an international audience and is a bigger platform. But Curve speaks to a North American market. Therein lays the difference. As a merchant, I study trends, but I am not a designer and my … Read More
By Aimee Guthinger
I’m spending the summer solstice evening sitting on Craigville Beach on Cape Cod. With my feet tucked in the soft sand & summer temps finally settled in, it feels like a little vacation out here tonight. So on that note I am going to take a short break from the last 2 weeks of Q & A to talk about something a bit more risqué; corsets.
Undergarments like the merry widow, the … Read More
By ELLEN LEWIS
The synergy between the bridal and lingerie industries has always fascinated me. It’s not about the wedding. It’s all about the artistry, the cherished memories unique to these tableaux. Exquisite laces, delicate embroideries, luxurious fabrics, treasured details, pearls, crystals, floral motifs are all assembled in an enchanting conclave of beauty. Basking on this assortment, one can easily grasp how a woman’s sense of self would be enhanced by wearing any piece. I … Read More
By ELLEN LEWIS
Sports Bras were already a distinctly American lingerie business driver prior to the Pandemic. But the shift in priorities precipitated by that phenomenon catapulted the category into another volume dimension. Lucky were the brands who previously staked a claim to this terrain. The plethora of companies actively pursuing sports and activewear apparel is extensive. Because Lingerie Briefs plays specifically to an Intimate Apparel audience, this post focuses on those companies whose entire … Read More
By ELLEN LEWIS
I am back in my Los Cabos home where every other store is a swimwear boutique. Despite the plethora of choices, there are very few accommodating women needing serious attention to fit. Of course, there is a beach party scene where it’s fun to people watch, particularly bridal parties and spring breakers clad in bikinis, two-piece sets, and cool tank suits. Swimwear is a fashion microcosm, but for some, actually most women, … Read More