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empreinte lingerie

By ELLEN LEWIS

Anita Swimwear using Econyl fabric made from plastics as featured on Lingerie BriefsRosa Faia (with Econyl® fabric)

The retail swim season takes off this month as winter sets in and the big escape begins. I confess that I am no swimwear maven, but I have been exposed to the category during my entire Lingerie career. Swimwear shares many of the fit and function issues as innerwear, particularly bras, panties and shapewear. It’s an important category for many Intimate Apparel … Read More


By ELLEN LEWIS

It’s definitely autumn in the Northeast: chilly nights, sun stroked days, rainy interventions, pumpkins and chrysanthemums everywhere. If I were getting married again, it would be my pick of the seasons for a wedding.  One of the most memorable affairs I ever attended was held in a lodge in the Adirondack Mountains on Columbus Day. The foliage was in full rapture, the lake doubled the beauty as … Read More


By ELLEN LEWIS

Luxury Lingerie Rigby and Peller Boutique in NYC as featured on Lingerie BriefsIt was unexpected: my visit to the Rigby & Peller store in downtown NYC last week. I was in the market scoping our fall lingerie stories and spring 2020 highlights. My objective was to get an overview from Van de Velde’s Prima Donna, Marie Jo and Andres Sarda collections. I usually do this in the showroom, but this time, Michele Kearns, the recently appointed Senior Marketing Manager … Read More


By ELLEN LEWIS

Skin Swimwear 2020 as featured at Curve NY on Lingerie BriefsSkin

In the past, I have interlaced swimwear impressions in the Intimate overview I post following the CurveNY show. But this market there seemed to be more brands showing beachwear warranting more discussion about the category. Swimwear is a natural segue from the lingerie channel: there are similarities in fabrics, fit, and now function. Swimwear is experiencing the same crossover effect as Intimate Apparel, not only … Read More


By ELLEN LEWIS

Only Hearts Animal Print as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsOnly Hearts

Curve NY wrapped up last week and as I always do, I spent 3 solid days at the show. It was definitely more robust, with an interesting layout and meaningful seminars. I received healthy feedback. The mainstream brands dominated the venue showcasing their current product perspective. For my part, there was a definitive macro message: Comfort first and foremost: in bras, shapewear, panties, and particularly … Read More


By TINA WILSON

Prima Donna Ray of Light Bra illustrated by Tina Wilson for Lingerie Briefs

White…we think of purity, faith, innocence, goodness, even virginity when we think of the color white, white is ingrained in all of us to be an inherently positive color, why?

Opaak bodyusit and Empreinte Cassiopee Bra illustrated by Tina Wilson for Lingerie BriefsOpaak & Empreinte

I’ve been researching colors and their meanings and how they make us feel.  Culturally the meanings can shift, in Asian cultures white is a symbol of mourning and loss, in Western cultures the hero … Read More


By ELLEN LEWIS

The last few weeks preparing for my daughter’s wedding have been a marathon of related and unrelated events. We flew home from Mexico for last minute preparations only to discover a major leak had capsized our ceiling onto our bed and flooded the floor. Fast forward, I’ve been sleeping on the couch while we maneuver through regrouping our entire bedding situation. Add to the equation: I babysat … Read More


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