The Empreinte summer 2015 season features a lightweight and serene feel, creating a calm and gentle atmosphere for modern, positive and self-confident women all summer long.
Ludique Abyss Bikini ~ Live fast, but take time to slow down. An energetic, fun and modern print.
A beauty care effect : Colour creates an energy boost with a range of 8 vibrant shades of contrasting colours. Fresh pastels: Topaz, Miami and Moréa add a bright and cheerful … Read More
Having just spent three sub-freezing days in NYC attending the Fall 2015 CURVEXPO Lingerie show, I am back momentarily from the market in the process of debriefing.There were some interesting messages at the show and certainly some new discoveries and I will share some of them with you here. Suffice it to say, though, that there are many more stories to tell as I delve deeper into the market for information and inspiration in the … Read More
This week is the semiannual Curvexpo, the premiere Intimate Apparel show in North America. For those of you who attend, or even if you do not, the highlights of the design messages proffered by the market are critical for both merchandising and fashion vision. Certainly, I touched upon the 2015 Lingerie trends when I reported live from the Salon International de La Lingerie in Paris. However, certain points are particularly viable for the … Read More
Lingerie is to me a way of lifting women up. It is, if handled with class, the mystique that infiltrates our wardrobes, a voyage to femininity and self-esteem. It was rainy and grey in Paris this past week, typical January weather, and perhaps it affected my perception that the city had lost come of its luster. I try to leave my politics out of this column but in the wake of recent current events, it … Read More
One of the highlights of my trip to the Salon De Lingerie was my visit to the Empreinte lingerie stand, a virtual gallery of intimates transformed into art. It seemed as if I had finally gotten the museum job I had always craved in college and at the Musée D’Orsay in Paris, no less. In order to fortify the company’s commitment to their brand mission, that every style is a work of art, created and … Read More
Last year, Paris was all about the snow; unusual and dramatic. This year it was the rain. Perhaps I am being a bit politic but there was a palpable austerity in the air; a general aversion to the current administration. The wealthy are fleeing the city to avoid sledgehammer taxes leaving shops void of some of their tried and true customers. Nonetheless some things never change in Paris and all the usual suspects; outdoor café … Read More
By Ali Cudby
Innovation has many faces. While I often discuss garments in this space, there are many more aspects to innovation in our industry.
Here are a few new ways in which technology is improving the lingerie buyer’s customer experience: