By ELLEN LEWIS
Recently, I finished reading the biography, Georgia, by Dawn Tripp. O’Keefe is one of my favorite artists and the story of her life resonates in the current feminine culture. In this book we witness her creative force evolve as she struggles to stay her ground in a male dominated world. Her paintings, particularly her floral studies, were never intended to be interpreted as a female expression but … Read More
by ELLEN LEWIS | Several weeks ago I was interviewed by Brandon Roe, publisher of The Fashion Consumer, a Podcast featuring experts from the fashion world offering fresh ideas and insights to better understand the ever-changing fashion consumer (www.FashionConsumer.com). Our discussion focused on the evolution of tastes and technology development that has caused fundamental shifts in the lingerie business. Brandon was interested in my perspective due to my … Read More
By HOLLY JACKSON
I’ve always been a fan of gorgeous robes and pajamas, but most of the stuff you see in the maternity market tends to reflect comfort and function rather than luxury and beauty. I was pleasantly surprised to run into Brazilian brand Mari M, which clearly seems to believe that glamour is for everyone!
Mari M started in 1998 and has branched out into a myriad of … Read More
In the past few weeks, we’ve posted several blogs about the transition of sleepwear and loungewear into street wear. Many ready to wear designers have integrated lingerie and swimwear into their vernacular creating lifestyle brands that are in sync with the casual attitude so prevalent in the American culture. This is not a new mantra in the Intimate Apparel business. It started some years ago (when my own girls began … Read More
By ALISON CONNOLLY
I’m not sure whether it’s the Spring weather or so much talk of Coachella, but these breezy cotton pieces from SIR the Label are really speaking to me lately! Many of you know this cult Australian label as a ready-to-wear and separates brand, but it also has a lovely selection of intimates, many of which work so well as outerwear (just take a look at the images … Read More
By HOLLY JACKSON
One of my favorite things about social media is the way it has allowed completely new designers to open up the conversation about what both lingerie and lingerie marketing can look like. While the larger North American market frequently stays focused on things like continuity colors and t-shirt bras, young designers are creating away on Instagram and posting it all so customers can find them. These brands … Read More
Photographed by STEPHANIE HYNES
Elomi
Writing this preamble about our latest Lingerie Fashion editorial photographed by Stephanie Hynes was somewhat of an eye opener for me. I’ve been discouraging the word plus when referring to curvy women who do not fit into the historically straight size market. My opinion has always been that size is just a number and all women deserve beautiful lingerie without being categorized. But after a … Read More