By ELLEN LEWIS
Some years ago, during my stint at Macy’s Corporate during which I spearheaded the emerging Private Label business, one of the categories that anchored our volume was the “sundress business”. During the 80’s this was more than a multi-million dollar affair. It was a large chunk of our gross margin governing a huge scope of floor space. What was more interesting; this assortment of plaid, embroidered and … Read More
By HELEN MASTERS ~ London Briefs
I’ve never been known for being in the right place at the time – I missed Super Saturday at the iconic 2012 London Olympics, was out of the country at the Queen’s Diamond Jubilee and have never been able to get membership to Mahiki… However, recently for possibly the first time in my life I have found myself in exactly the right place at … Read More
By Ellen Lewis
In her Audio Briefs column yesterday, Deedee Crosland interviewed Helen Masters, owner of Pudding Lingerie, a British based consultancy service focused on intimate retailers and brands. Helen’s career spans many years in the Lingerie business including an 8 year ownership of an award winning boutique in which she was renowned for her bra fitting expertise. You can learn more about Helen’s extensive lingerie industry credentials on the … Read More
by DEEDEE CROSLAND ~ Audio Briefs
I recently had the pleasure of chatting with Helen Masters, the owner and creator of Pudding Training and Consulting, located in Windsor, England. Pudding is a multi-platform lingerie consultancy firm that caters to retailers, brands and industry insiders all over the world. On this podcast you’ll hear how Helen transitioned from owning her highly successful, award winning lingerie boutique (Pudding) to establishing … Read More
Recently, photographer Stephanie Hynes was commissioned by the lovely Flora Backer, founder and creative head of the Rya Collection to shoot her spring 2019 Look Book. Perfect timing as far as I am concerned; we are on the cusp of the 2018 bridal season and fresh from last weekend’s royal wedding obsessiveness. Flora, who launched her new brand at retail … Read More
By HOLLY JACKSON
Years ago Ewa Michalak bras exploded onto the North American lingerie scene through private Facebook communities populated by full-busted lingerie lovers. It was the wild west of bra buying. Group members shared sizing advice and posted purchases. The few members who spoke both Polish and English translated customer service emails and helped compose replies in Polish, allowing purchases to be smoother. Since returning bras to Poland was … Read More
By ALISON CONNOLLY
Somebody at Andres Sarda must have been listening to Olivia Newton-John’s “Physical” on repeat while creating this runway collection. Inspired by all things 1980s, the Spring/Summer 2018 swim collection was heavily styled with legwarmers, shoulder pads, Robert Palmer-esque models (remember “Simply Irresistible”?), and bold colors. If you’re able to look beyond the eye-catching details that make this runway show as period-specific as it was, you will see … Read More