By ASI EFROS
If you like stories with fairy tale endings, you will love a tale about Zeelum. Once upon a time, there were two beautiful young princesses, Sarifka Jungreis and Miri Brecher, who built a one-of-a-kind company from nothing and lived happily ever after.
Co-founders of Zeelum – Sarifka Jungreis and Miri Brecher
The story begins at the onset of the 21st century in suburban New Jersey. Sarifka’s passion at the time … Read More
This month Fantasie Lingerie highlights their popular Reflect Side Support Bra in deep forest green. Green, the color of nature, harmony, and hope, is the perfect Fall 2023 fashion statement to enhance this core brand style already a bestseller in black, white and beige.
Crafted with Fantasies’ renowned engineering acuity, Reflect is a paragon of fit perfection for women sized 30-42, D-M cups (USA sizing). Wide wires provide added comfort and containment. The 3-part design … Read More
Photographed by BECKY YEE
This season we celebrate the true focus of intimate apparel: to feel good in your own skin, no matter your personal desires. Women are individuals; different lifestyles, different tastes and different goals. These three brands, recently photographed for the holidays by Becky Yee, represent alternative lingerie objectives that represent the diversity that the industry proffers.
Anita’s Essential Lace Bralette (above) is a yummy, soft stretch microfiber wireless style with a … Read More
By ASI EFROS
“Wear lingerie you want, not the one you must,” is a motto of an extraordinary high-end lingerie company, based in Poland. Movelle lingerie has been created to free feminine confidence and build self-esteem, allowing each woman to conquer the world on her terms.
Leia Longline Bra and Briefs
The founder, Magdalena Palmer, is the epitome of honesty, and appreciation for her craft, as well as for the women who wear her pieces. … Read More
By ELLEN LEWIS
Maison Lejaby
Last week the Lingerie market came alive for the first time in 18 months and the debut was dynamic. A series of trade shows including Curve NY and Evolution Concepts were buoyed by several showrooms’ exposés. For my part, I attended most of them; a bit dispersed, good for the waistline, serving up a level of vitality much needed and very welcome by all to whom I spoke. Of course, … Read More
By ELLEN LEWIS
If you have ever had the privilege of chatting with the inimitable Molly Hopkins, co-owner with Cynthia Decker of LiviRae in Kennesaw, Georgia, you would understand why their store profile is so compelling. LiviRae is an extension of these two women, a cornucopia of creativity and caring. It is a lingerie haven for women sized 28-56, A-O cups. Both Molly and Cynthia are paragons of positivity with a single-minded mission to “Make … Read More
By ELLEN LEWIS
I’ve been wrestling with how to write today’s ‘Brief’ highlighting Natori’s Cheetah print. You would be surprised at how difficult it is to get a point across in under 300 words. Plus, I am not one to repeat myself and yet, just a little more than a year ago, I showcased Natori’s sleepwear safari in a post called “I Am Woman, Hear Me Roar”. I was focused on the environment; animal rights … Read More