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By ELLEN LEWIS

Skin sustainable lingerie as featured on Lingerie BriefsSkin

Much of what we saw at Curve Expo in New York replicates trends shown in Paris. But the dichotomy of emphasis between the USA and Paris shows indicate clear differences in the cultural priorities that guide these markets. However, one emphasis that proved universal is sustainability. Without exception this topic dominated both venues and brands that are taking the cause to heart found traction from buyers. Sustainability has a … Read More


Shapewear Breaks Free

By ELLEN LEWIS

Le Mystere Shapewear photographed by Stephanie Hynes for Lingerie BriefsLe Mystere

At the beginning of the last decade, when we launched Lingerie Briefs, the shapewear business was having a moment. Powered by the Spanx craze, a concept of control without the infrastructure of a girdle, shapewear began to appear everywhere in the market. The plethora of companies responding to the Spanx phenomenon was overwhelming. I remember one Curve show where it seemed as if half the stands were shapewear brands. Subsequently, … Read More


Montelle Pure Plus Full Coverage T-Shirt Bra in new Dragon Fruit Mix featured on Lingerie BriefsNew colorways are the big news for several of Montelle Intimates‘ best selling bras*! For a cheery summer look, the exciting pink addition of Dragon Fruit Mix is a delight in Pure Plus Full Coverage T-Shirt Bra (above), Pure T-Shirt Bra, Montelle Essentials Wire Free T-Shirt Bra as well as in Allure Light Push-up Bra.
Dragon Fruit Mix a new color for SS19 on Montelle Essentials Wire Free T-Shirt Bra as well as Allure Light Push-up BraVariation of this delicious pink color is Montelle’s color Dragon Fruit-Peonies. A beautiful Blossom … Read More


By ELLEN LEWIS

Block Island Rhode Island on Lingerie Briefs

There are some of you who might think that my comparison of the Antinéa Lingerie brand to my recent sojourn with my grandson to Block Island is crazy. But believe me, there is a rhyme to my reason. Block Island, situated about an hour’s ferry ride off the coast of Rhode Island, is a repository of familial memories. This tiny enclave is a perfect paragon of my definition of luxury: no pretense, … Read More


By ELLEN LEWISimage from Creative Juice blog found on Pinterest

Some years ago, when my daughter was a teenager, she went downtown to the East Village with her best friend and unbeknownst to me, got a tattoo. She had every intention of keeping this a secret (it was on her back), but a little birdie called me and let the cat out of the bag. I freaked out and made my feelings known to my young design and merchandising staff that were, … Read More


By ELLEN LEWIS

Curve New York Concepts Forum on Lingerie Briefs

Nothing has changed and everything is changing. The NY Curve Intimate Apparel show was, from what I understand from many of the brands to whom I spoke, with a few exceptions, a success. Of note, from the buyers, the entire vibe was much better, with meaningful seminars, a brand speed dating event that allowed merchants 5 minute intervals with new vendors, and a Concepts lounge that not only gave some smaller brands … Read More


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