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I get a kick out of watching entrepreneurs who have their mojo together and are not afraid to take a leap, but it takes serious guts to give up everything in which you have previously pursued to support a principle. I think that is why I am so impressed with Megan Grassell, who as a high school student, turned a personal frustration into a full-fledged business, Yellowberry.  At the … Read More


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Ali Cudby tells the story of how Cheryl Côté, owner of Esprit de la Femme in Nelson BC, Canada, used her expert listening skills to enhance customer service and in the process, gave very needed support to a member of the transgender community. READ MORERead More


When Lingerie Saves Lives

By ALI CUDBY

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In the lingerie industry, we talk about ways lingerie enhances – and even transforms – lives. Sometimes it goes deeper. Sometimes lingerie can literally save a customer’s life.

Three years ago, Esprit de la Femme Lingerie experienced one of those moments. Nelson, where the store is located, is a small town in the mountains of British Columbia, Canada. So it was notable when Glenn, a burly local … Read More


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As an Art History major, I spent substantial time immersed in the Renaissance.  My appreciation for this inventive epoch was fueled mainly during time I spent in Italy exposed to the genius of Michelangelo. It was his sculptures that truly changed my perspective.  What made him such a defining force and ha sustained his influence through 4 centuries was his extraordinary ability to transform a traditional subject into a living, … Read More


Exclusive-to-Ellen_Foxy-Lace-Balconette-in-BlackAll one needs to do, is look at the political scene in the United States to recognize that despite your personal preferences, something is happening out there. There is a sure sign that the culture of complacency has shifted. I attribute this to frustration for sure, but most resolutely to an electorate not afraid of speaking out and seeking change. This is really what America’s Constitution is all about. However, … Read More


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There’s nothing like a little pomp and circumstance when executed with elegance and grace. Beautiful details transfer the lavish wedding to a sophisticated affair. Empreinte’s Pompadour collection is a perfect reflection of bridal luxury, replete with embroidery, guipure and tulle. Perfectly detailed for a larger cup (C_G, 30-46) bride, this is lingerie that fits the occasion before, during and after the big day.

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