This month Skarlett Blue debuts the Reign collection, lounge inspired intimates that one might define as a Freestyle Bra and panty selection. As the lingerie market evolves and comfort commands design, the Reign bra stands out as a hybrid choice between a bralette and underwire construction. This bra has many features that ensure easy support, lift and projection including a hidden underwire, wide bottom band, lined center gore, adjustable straps, and darted cups. Engineered … Read More
Maison Lejaby serves up a bounty of blue lingerie for A/W 21. It seems fitting that blue is a standout color for this modern French brand. Not only is blue the bestselling lingerie color in the world, but it is also a symbol of trust, understanding, stability, serenity and calmness, all attributes of the Maison Lejaby genetic code. Three distinct collections delivering this month make the case: Ombrage, La Petite Lejaby and Colorflower.
Ombrage revisits … Read More
Influenced by the functionality and flexibility required in ballet workwear, Skarlett Blue launches the Plie performance bralette. Constructed in an ultra-breathable Coolmax™ and Lycra™ Spandex fabric, this style is a perfect solution for low impact sports, wardrobe layers or simple loungewear. The seamless 2-ply front combined with the over the head feature creates soft supple support for sizes XS-L. Convertible fully adjustable straps, a flat one inch under band and the absence of padding … Read More
Skarlett Blue’s venture into the loungewear market last year was not only smart merchandising it was unexpectedly clairvoyant. Although the category was growing in the Intimate Apparel market, one could not have known how a worldwide pandemic would forever change consumer priorities. Now, the brand’s focus on the category is more than farsighted, it’s good business. The current Dreamer Collection proves the point. Completely compliant with its customer profile, Skarlett Blue has developed two contemporary … Read More
Empreinte is bringing excitement to the end of the year with a ‘capsule’ of the best seller, Cassiopée. Featuring luxurious molded embroidery and a unique fit, it remains invisible under all clothing.
This offer showcases ‘Caribbean’ – an intense blue – and comprises a spectacular bodysuit in Black and Caribbean which is sure to appeal to Cassiopée’s most ardent fans. Be seduced by the intensity of this flattering blue in this key range and succumb … Read More
By ELLEN LEWIS
Today, we are very pleased to welcome Skarlett Blue Lingerie to our Partner Spotlight. Launched 5 years ago, this brand deserves kudos for its smart immersion into the Intimate Apparel market. It goes without saying that the Dana-Co development and production process anchoring the Skarlett Blue platform has contributed to the outstanding design and fit inherent in each style. But what appeals most to my merchandising psyche is how systematically they have … Read More
Blue: identified by experts worldwide as the most popular color for 2020, is associated with confidence, calm, intelligence, and responsibility. No wonder Maison Lejaby is offering this rich shade of ocean blue this fall in both their luxurious Grace collection and the new Jazz standard repertoire. Always on point with current cultural direction, both groups standout as an homage to the Maison Lejaby contemporary design aesthetic
Jazz, now available in store, is a 7-piece collection … Read More