By ELLEN LEWIS
While I intend to showcase visual highlights mined from the Curve NY show, I have a few macro-observations I want to present. As a merchant, I am not only charged with identifying product with sales force, but also, I must sniff out shifts in consumer interest at a visceral level. This is the lingerie trade show where such vibes emerge. It is, by default of space availability, … Read More
By ESTELLE PULESTON
If ethically-made, elegantly-luxurious lingerie is your cup of tea, then Swiss brand Madame Pierre is one you’ll no doubt be delighted to discover. Founded by Sabrina Peter, the decidedly slow-fashion label debuted in 2015 and launches two new collections per year: swimwear for the Spring/Summer season, and lingerie for Fall/Winter.
Sabrina knew she wanted to design beautiful underwear from a young age – ever since watching the … Read More
By ELLEN LEWIS
I went to the Curve LA show last week, having missed its much-applauded 2020 launch, the last live lingerie hurrah pre-covid. The event blueprint was small, but buyer feedback was excellent. It was absolutely an affirmation of all I stated in my Curve NY feature. Vivid Colors are dominant. Prints prevail. Casual wear continues its ascent. The Sexy comeback is driven by transparent fabrics, beautiful embroideries, … Read More
By ELLEN LEWIS
Maison Lejaby
Last week the Lingerie market came alive for the first time in 18 months and the debut was dynamic. A series of trade shows including Curve NY and Evolution Concepts were buoyed by several showrooms’ exposés. For my part, I attended most of them; a bit dispersed, good for the waistline, serving up a level of vitality much needed and very welcome by all to … Read More
By TINA WILSON
“Dad”, that is what I call my father. We all do, all 9 of us. He is also known as Papa. My dad has no interest whatsoever in what I am writing in this blog other than the fact that I am the one writing it. Absolutely no interest in fashion or shopping, which is one of the many reasons I love him. He is, however, a … Read More
By ELLEN LEWIS
Today, Lingerie Briefs is launching a Sustainability column featuring brands and retailers who get the message and are focusing on finding solutions. Our intent is to recognize efforts being made within the Intimate Apparel industry to confront this cataclysm that threatens our planet. In this pursuit, it is clear education is the key. On a personal level, although I was raised with respect for my environment, I … Read More
By ELLEN LEWIS
Skin
Much of what we saw at Curve Expo in New York replicates trends shown in Paris. But the dichotomy of emphasis between the USA and Paris shows indicate clear differences in the cultural priorities that guide these markets. However, one emphasis that proved universal is sustainability. Without exception this topic dominated both venues and brands that are taking the cause to heart found traction … Read More