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aubade

By ELLEN LEWIS

Anita Swimwear using Econyl fabric made from plastics as featured on Lingerie BriefsRosa Faia (with Econyl® fabric)

The retail swim season takes off this month as winter sets in and the big escape begins. I confess that I am no swimwear maven, but I have been exposed to the category during my entire Lingerie career. Swimwear shares many of the fit and function issues as innerwear, particularly bras, panties and shapewear. It’s an important category for many Intimate Apparel boutiques, because it shares the … Read More


By ELLEN LEWIS

Only Hearts Animal Print as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsOnly Hearts

Curve NY wrapped up last week and as I always do, I spent 3 solid days at the show. It was definitely more robust, with an interesting layout and meaningful seminars. I received healthy feedback. The mainstream brands dominated the venue showcasing their current product perspective. For my part, there was a definitive macro message: Comfort first and foremost: in bras, shapewear, panties, and particularly lounge. Simplicity dominates design.

Technology … Read More


By ELLEN LEWIS

Va Bien Bridal Lingerie as featured on Lingerie Briefs

As I culled together this portfolio of lingerie bridal images, I started a search for fine art icons that were inspired by wedding scenes. Paintings from masters such as Marc Chagall, Edmund Blair Leighton, Grace Hartigan and Frank Salisbury beckoned.  The history of art  has long been inspired by brides and that was my intent as I prepared to integrate them into this blog. The concept of merging art with experience resonates … Read More


By HOLLY JACKSON

Prima Donna Waterlily Passion sheer bra as featured on Lingerie Briefs

Summer is in full swing here in New Orleans which means the “feels like” temperature is about 109 on a daily basis. Everyone is pulling out their lightest clothing and spending as much time in the air conditioning as possible. Even my dog spends all his time napping on the air conditioning vents! The weather has me dreaming about sheer bras and light as air lingerie to go with my summer wardrobe.… Read More


Savoir Faire ~ French Lingerie

Photographed by STEPHANIE HYNES

Maison Close photographed by Stephanie Hynes on Lingerie BriefsMaison Close

This fashion editorial, shot by Stephanie Hynes during her recent sojourn in Paris is a testimonial to French lingerie.  Through her unique lens, she addresses the question: Why is French lingerie so revered? To us, the answer is intrinsic in the DNA of the French culture. Every facet of daily life is infused with the pursuit of pleasure; the French way of doing things caters to the senses. Some Read More


By ELLEN LEWIS

Salon International de la Lingerie 2019 featured on Lingerie Briefs

Today’s exposé is a testimony to the Fall 2019 style direction that was on display at the recent Salon International de la Lingerie, Eurovet’s premiere European Intimate Apparel show.  This exposition was all about the brands, their products and the vision seeded at Interfilère last year. In 2018 we spoke of the emerging focus on the body “more as a subject and less as an object”. I remind you of this … Read More


Bonjour from Paris, France! Stephanie Hynes and I are out and about shopping the stores, meeting with some very talented Indie Designers and photographing some spectacular French designs. Tomorrow the Salon International de Lingerie begins. We’re packed with appointments and events. We’ll be reporting back upon our return. Stay tuned! Here are some ‘postcards’ Stephanie shot of our day yesterday in Paris.  Au revoir… Ellen

Camille Roucher Lingerie - Paris, featured on Lingerie BriefsCamille Roucher

Aubade Lingerie - Paris, featured on Lingerie BriefsAubade

Oysters at La Coupole in Paris - Ellen LewisOysters at La Coupole

Cadolle Lingerie - Paris, featured on Lingerie BriefsCadolle
Paris Market
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