by ASI EFROS
Following a trail of the virtual bread crumbs through the dark forest, I finally reached a magnificent garden of gently knitted transparent patterns, enchanting colors, and natural yarns. For me, a lingerie designer by trade, this is how discovering this incredible company felt like.
Chanty is a creator of fine 2-way stretch jacquardtronic, and textronic laces based near Frankfurt am Main, Germany, and a place of … Read More
By ELLEN LEWIS
In the world of fine art, there are pioneers whose visions initiate trends and then there are those that interpret their styles. Whole genres are created as a result. Picasso and Cubism. Monet and Impressionism, Pollack and Abstract Expressionism, Dali and Surrealism. I could go on, but I am sure you get the point. In the world of designer lingerie, Bordelle holds the crown. The impact of … Read More
By ELLEN LEWIS
This story leans slightly askew from my general product discussions. Yes, it does highlight the cozy brushed knit PJ that I recently discovered from Aspen Dream; however, it is more about the inspiration behind the brand. To begin, I found this new sleepwear company on a digital platform. The Evolution Concept Show. It probably would have evaded my eye at a live event, with all the … Read More
By ELLEN LEWIS
When Sarah Carter, owner of SF Showroom in San Francisco called to tell me about the incredible business she was doing with proof., the recently launched leak proof, period proof underwear, I was really taken aback. First, I was stunned at the success of any new brand that launched in March 2020. Second, I have, admittedly and despite the publicity, had serious questions about the entire … Read More
By HOLLY JACKSON
Bralettes were starting their lingerie industry takeover before COVID-19, but the pandemic has only accelerated the demand. Consumers are looking for more choices without sacrificing support and comfort. Parfait Lingerie’s best-selling Dalis and Adriana are two great options. Recently launched in deep nude, this rich chocolate brown color reminds me of hot chocolate and feels perfect for the cooler autumn weather
The hugely popular wirefree Dalis Bralette … Read More
By ELLEN LEWIS
The most inspirational part of my market travels to Paris has always been the Interfilère Exposition where I school myself in fabric innovations and color direction. Forums showcasing macro-trends impacting lingerie design and development provide critical information impacting the creative process. The energy of the Fair refuels my research. It is where brands draw their design ideas. It speaks to the future of the Lingerie market.
This … Read More
By ELLEN LEWIS
I’ve been mulling over how to present Lucy Jones Lingerie, the British heritage brand that was re-launched in 2019, 30 years after its original entrance into the luxury lingerie market. Considering the seismic shift in the current retail landscape, one might say that timing is a problem; but I think not. Lucy’s eponymous collection, sold in the 1980’s to a bevy of renown high end stores, was … Read More