By ELLEN LEWIS
It’s no secret that society has experienced a cultural shift. Whenever this occurs the pendulum eventually swings back in search of some balance. Certainly, 2020 set a new standard of disruption. In the Intimate Apparel industry, comfort commandeered the platform, escalating a trend already on a trajectory in lingerie. Bralettes, for example, were usurping underwire bra sales before the pandemic. The lockdown turned this evolution into a … Read More
By ESTELLE PULESTON
Launched in September 2020, British brand Ihuoma is filling a long-overlooked gap in the market for exquisitely-luxurious lingerie that is marketed towards, and designed specifically to complement and enhance the beauty of, Black women and other women of color.
The brand was founded by Annabelle Mu’azu, who also created online lingerie boutique Beautifully Undressed in 2013. For a long time after, she didn’t feel represented in the … Read More
By HOLLY JACKSON
Swimwear season is almost here and everyone is ready to go outside and celebrate life getting slightly back to normal! Since pools were closed last summer, I suspect many customers are just getting around to replacing their swimsuits. Cake Lingerie’s release of the new Rosewater maternity swim collection is right on time for new mothers.
Cake Lingerie is known for high quality maternity bras and inclusive sizing, … Read More
By ASI EFROS
Continuing its legacy with the new lingerie collection of flowering blooms in enchanting colors, Huit8 signifies the optimism, which only spring can bring.
“The delicacy of the Blossom collection this season is exquisite. It was created with such attention to detail. Our embroidery is made in Switzerland and designed exclusively for Huit8. Our colors are unique,” said Souad Sinai, CEO, Huit8.
Swimwear Collection
By TINA WILSON
A margarita can be very inspiring, two of them can really get the lime juices flowing. I was at my local “Cheers” for only the second time in 13 months, Santa Fe. Not the city but the Mexican bar and restaurant on 71rst street and Columbus Avenue in NYC. It was the most glorious evening and I had not quite dealt with the fact that I had … Read More
By ELLEN LEWIS
My career segued to the Intimate Apparel business 30 + year ago when I was plucked out of the ready to wear division to spearhead the lingerie product development initiative at Macy’s Corporate office. I knew nothing about the category, which at the time, was dominated by polyester in pale pink and blue designs. Oblivious to the “rules” I purchased a few cotton knit big t-shirts in … Read More
By ELLEN LEWIS
Girl With a Serious Dream
It’s been a lovelorn year with cancelled weddings and lost memories. But FINALLY, here comes the bride. Once again, anticipation is about hope. Celebrations are being planned. The bridal business, dormant for the past year, is beginning its comeback. The Intimate Apparel industry is changing as the market turns once again on its axis. As the desire for elegant, sensual lingerie … Read More