By HOLLY JACKSON
When Keira Kotler was unexpectedly diagnosed with breast cancer at age 40 she was grateful to survive. It wasn’t until after her surgery that she realized that all of her options for comfortable lingerie looked like medical devices rather than bras. Her experience inspired her to start Everviolet, which specializes in beautiful soft bras that also meet the medical needs of women going through all kinds … Read More
By ELLEN LEWIS
‘Fury to Live’ is Louisa Bracq’s Spring 2021 call to arms. Echoing the 1980’s NYC high-life, the brand looks back on the counterculture celebrities of that era and the high life they proffered for a generation rejecting the struggles of their own past. For women, it was the ongoing quest to define themselves. Louisa Bracq’s Camo collection, inspired by the fashion doyenne Diane von Furstenberg, is … Read More
Emerging from the Covid chrysalis, the desire to express our boundless creativity after so much isolation is captured eloquently in Maison Lejaby’s Spring 21 Flora and Color Block collections. The mélange of vibrant color and a contemporary print is a welcome breathe of fresh air. Combining intimates (Flora) and loungewear (Color Block) Maison Lejaby has designed a playful lifestyle statement of vitality and versatility.
ColorBlock, is a series of … Read More
By ELLEN LEWIS
Todd Mick, Executive Director Apparel/ Thought Leadership for the NPD Group recently told me; “While it was a year of upheaval, Intimates transformed through innovation to become the star category in Apparel”. Reflecting on the statement, I zeroed in on his use of the word transformation to describe our industry in 2020. Prior to the onset of Covid, my description would have focused on the concept of … Read More
By HOLLY JACKSON
One of the hardest transitions for me moving back to the East Coast last year was re-acclimating to winter. I spent the past few months desperately missing the bright sunlight and warmer temperatures of New Orleans along with the colorful landscapes. I felt both joy and relief when I stepped out into my backyard garden this week and discovered daffodils coming out and pink hellebores blooming!
Another … Read More
Photographed by STEPHANIE HYNES
On Gossamer
Last Fall, as the Pandemic was rounding its 3rd quarter of consumer chaos, Stephanie and I decided that it might be nice to offer the brands a New Years editorial, our treat. Response was positive, but access to samples presented a challenge. We were ok with this as the market message of “Back to Basics” was clear. We could really use whatever was … Read More
By ELLEN LEWIS
I began following We Are HAH’s sustainable journey shortly after they launched their lingerie and sleepwear lifestyle collections in 2015. In fact, we highlighted the brand in 2019 after I spoke with founder Sharleen Ernster, a major force within the Conscious Capitalism movement. I was impressed with her #startssomewhere motto and its truth to consumers about the unique obstacles the lingerie and swimwear industry confronts in its … Read More