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The Little Bra Company

Samantha Chang Lingerie photographed by Stephanie Hynes for Lingerie BriefsSamantha Chang

As an on-line platform, even though we at Lingerie Briefs are also experiencing the ramifications of this unprecedented situation, we have been lucky to have increased our readership. We wanted to offer the brands this outlet as they navigate through this inconceivable time warp in business. 26 brands responded to our offer. As a result, we are splitting this editorial into 2 parts, today and next Wednesday, June … Read More


By ELLEN LEWIS

Skin sustainable lingerie as featured on Lingerie BriefsSkin

Much of what we saw at Curve Expo in New York replicates trends shown in Paris. But the dichotomy of emphasis between the USA and Paris shows indicate clear differences in the cultural priorities that guide these markets. However, one emphasis that proved universal is sustainability. Without exception this topic dominated both venues and brands that are taking the cause to heart found traction … Read More


By ELLEN LEWIS

NATURAL skin Organic Essentials on Lingerie BriefsNATURAL skin
Organic Essentials

There was a definite uptick at CurvExpo in February. The show was larger, the layout was friendlier and the special events were pertinent to the current cultural shifts impacting the industry. For my part, as a veteran Intimates merchant, it’s still all about product and the social movements that guide its development. I was able to solidify my thoughts on subjects that are … Read More


Photographed by STEPHANIE HYNESCommando bodysuit photographed by Stephanie Hynes for Lingerie BriefsCommando

In search of a theme for our holiday lingerie fashion editorial, Stephanie and I wanted to stay true to our creative aesthetic. How classic is the Nutcracker Suite! I suggested a story about the intimate world in which the dancers live while they are backstage in rehearsal and during the performance. Thirty two brands contributed to this visual panorama of exquisite intimates photographed to capture … Read More


By STEPHANIE HYNES

The Little Bra Company bridal lingerie photographed by Stephanie Hynes for Lingerie BriefsThe Little Bra Company

In Part Two of our July Fashion Lingerie Editorial, Stephanie brings her camera indoors. In Part One, she shot her vision based on the illusions framed from natural light: the American impressionist painter Frederick Carl Frieseke was her inspiration.  These images, photographed in her studio, evoke clarity of light effused from the simplicity of their surroundings. The color white is both innocent and … Read More


By TINA WILSON

Amoralle Bridal Lingerie gowns illustrated by Tina Wilson for Lingerie Briefs

So many beautiful pieces to choose from… that was my dilemma when sitting down to illustrate bridal themed ‘sleepwear’, though I probably shouldn’t call it sleepwear considering there is very little slumber going on.  The category is usually consisting of short flirty baby dolls, revealing corsetry, skimpy teddies and wispy wraps but sometimes a brand goes rogue like Amoralle.  They do “long and refined” like no … Read More


Silent Arrow

Seasonal trends, as we know them, are over.  That is not to say, that there are not design messages. It’s simply that these messages overlap, moving fluidly between key intimate and RTW classifications; blurring boundaries.  Leggings become pants, Robes become jackets, Bodysuits and bras become blouses. And Pajamas go everywhere. Concepts Paris calls this Hybrid dressing.  It is a perfect definition of the evolution (revolution) occurring in a … Read More


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