By ELLEN LEWIS
There is nothing quite like the live interplay between people and product. For a merchant, discovery is energizing: a promise of profit and inspiration. But Covid19 has interrupted all of this, forced us to reexamine priorities and to envision new paths to success. How serendipitous, that Curvexpo was already researching a brand-new approach to their physical trade show when the pandemic hit and abruptly shut down our … Read More
By ELLEN LEWIS
Skin
Much of what we saw at Curve Expo in New York replicates trends shown in Paris. But the dichotomy of emphasis between the USA and Paris shows indicate clear differences in the cultural priorities that guide these markets. However, one emphasis that proved universal is sustainability. Without exception this topic dominated both venues and brands that are taking the cause to heart found traction … Read More
By ELLEN LEWIS
I’ve just returned from Paris having attended The Salon International de la Lingerie and Interfiliere expositions. As always, we will have an extensive overview published on Lingerie Briefs in a short time. But because Curve New York has moved its dates from late February to 2/4-2/6, timing does not allow me to adequately retrieve, organize and recap all the information I absorbed. (And my grandson’s presence for … Read More
Who doesn’t desire perfect curves? Janira, the premire Spanish brand understands what women want and are launching their newest shapewear collection – Perfect Curves this spring!
The Janira Perfect Curves SS20 collection is destined to be a best seller due to the technical precision in the design and comfort of these slimming garments. Each piece is ergonomically cut, offering the highest level of reduction of more than one size… Plus, … Read More
By ELLEN LEWIS
In the past 10 years, lingerie trade shows have become more and more critical to my market analysis. In a very limited time, I can touch and feel product and be exposed to new directions that will steer the lingerie industry in the near future. When I was a buyer the Apparel markets were much more robust, a large stable of brands in showrooms dedicated to their … Read More
By ELLEN LEWIS
Skin
In the past, I have interlaced swimwear impressions in the Intimate overview I post following the CurveNY show. But this market there seemed to be more brands showing beachwear warranting more discussion about the category. Swimwear is a natural segue from the lingerie channel: there are similarities in fabrics, fit, and now function. Swimwear is experiencing the same crossover effect as Intimate Apparel, not only … Read More
By ELLEN LEWIS
Only Hearts
Curve NY wrapped up last week and as I always do, I spent 3 solid days at the show. It was definitely more robust, with an interesting layout and meaningful seminars. I received healthy feedback. The mainstream brands dominated the venue showcasing their current product perspective. For my part, there was a definitive macro message: Comfort first and foremost: in bras, shapewear, panties, and particularly … Read More