By ESTELLE PULESTON
As someone who writes about lingerie for a living, I enjoy looking out for new trends and seeing how different brands put their spin on the same idea. But what I really love is finding one of those rare designers that eschews trends altogether and just does their own thing – someone who has developed an undeniably unique aesthetic, and stuck confidently to it across the seasons.… Read More
By ESTELLE PULESTON
Love a good bralette? Hate briefs that dig in? If you’re looking for lingerie you can fully relax in, allow me to introduce you to Understatement, a Swedish brand that puts comfort at the core of its design process.
Founded by Marie Stolt and Maria Lager in 2017, Understatement is an underwire-free, padding-free zone, where every fabric is chosen both for its sustainability and its softness. … Read More
By ESTELLE PULESTON
If there’s one clothing trend that has encapsulated our attitude towards dressing these past two years, it’s got to be loungewear. From ‘sports casual’ at one end of the spectrum to fancy pajama suits and slinky slip dresses at the other, we’ve swapped our stiff jeans and tailored outfits for pieces with a softer, more comfort-focused edge.
While this change may have been driven in large part … Read More
By ESTELLE PULESTON
There aren’t many modern-day lingerie collections that have stood the test of time quite so well as Evgenia’s Rebelle, which was first released for Fall 2016. Vintage-inspired without crossing over into costume territory, these timeless pieces are every bit as delightful to look at now as they were half a decade ago. And they’ve proven so popular that not only has the collection stuck around, but … Read More
By Estelle Puleston
Lingerie brands worldwide have felt the impact of operating during a pandemic that has influenced everything from supply chains to fashion trends. For the first time since its launch in 2017, Opaak – which is designed in Germany but produced at a specialist luxury lingerie manufacturer in Romania – was forced like many others to develop a collection 100% remotely, without the usual in-person collaboration or factory … Read More
By ESTELLE PULESTON
Has there ever before existed a lingerie brand that’s quite so environmentally and socially conscious as Underwear for Humanity, which launched this year? I’m struggling to think of one. With a tagline of “kindness in action”, this Australian start-up is one that’s centered around giving back to the world in numerous ways.
Let’s start with its eco credentials. Underwear for Humanity was founded by lingerie … Read More
By ESTELLE PULESTON
Independent lingerie brands really don’t come much more iconic than Buttress & Snatch. This British label, which has been seen on everyone from Kate Moss to Beth Ditto to Madonna, has an instantly-recognizable aesthetic – one that’s characterized by luxuriously-draped off-shoulder details, oversized bow and flower adornments, and a wonderfully whimsical use of color and print.
Buttress & Snatch was created in 1999 by Rachel Kenyon, … Read More