By ESTELLE PULESTON

You might think that when a theatrical costume designer turns their hand to lingerie, the result would be something quite ‘over the top’ – beautifully fanciful, no doubt, but not really suitable for everyday wear. At the atelier of Angela Friedman however, the extravagance of on-stage costuming is instead translated into intimatewear that’s quietly lavish. The kind of thing that the most well-dressed characters might actually choose … Read More

by ESTELLE PULESTONI first came across Italian lingerie brand VALERY on a trip to Venice, when my eye was caught – and my breath taken away – by a window display featuring the most beautiful silk and lace bra set in a rich jewel green. I couldn’t believe I hadn’t heard of this brand before! And yet as it turned out, it was far from being a new one.… Read More

By ESTELLE PULESTON

Launched in November 2020 by Ludovica Loi Cardia, Amor ‘e coro is a luxury lingerie brand that brings together the refined Italian approach to dressing with French excellence in lacemaking.

A long-time luxury lingerie enthusiast, Ludovica was inspired to launch her own line after returning to Italy from Paris, where she’d been working in luxury PR after obtaining a master’s in fashion and luxury brand management. The … Read More

By ESTELLE PULESTON

When it comes to overtly sexy, fetishistic lingerie, it’s usually either very cheaply made and ill-fitting, or very expensive. German lingerie brand Lucky Cheeks offers something different: tasteful, mid-priced pieces which offer a sense of luxury and beauty without losing their risqué edge.

The brand was founded by Muriel Klink, who has been interested in garment design and fascinated by beautiful textiles since a young age. In … Read More

By ESTELLE PULESTON

“Always have fun with fashion. Dress to entertain yourself,” Betsey Johnson once said, and it’s an approach that’s shared by Holly Biswas, founder of the new Holly Lulu lingerie brand, who dreams of one day having her own Betsey Johnson-inspired runway show at New York Fashion Week.

Biswas first got the idea for Holly Lulu after leaving behind New York’s fashion scene to return to Australia to … Read More

By ESTELLE PULESTON

In the many years that I’ve been writing about lingerie, the availability, variety and general awareness of full bust options has massively expanded. And yet still no other region – and especially not the US – has quite managed to achieve what Poland has in this niche. Full-busted lingerie bloggers today know that this country is well ahead of the curve when it comes to, well, curves, … Read More

By ESTELLE PULESTON

Created in 2014 by Irina Shad, an aspiring theatrical costumer and fashion design instructor, Less is A’mor is a Canadian lingerie and swimwear brand that’s on the rise.

Aiming to imbue her designs with a sense of sophistication, Shad’s collection is best described as ‘classic with a modern twist’. Outside of swimwear, she works with an almost exclusively black and white color palette, and focuses on very … Read More