The Anita Active DynamiXstar (style 5537), which has been honored with the ISPO Award and Red Dot Design Award, sets the bar high when it comes to sports bras that deliver top performance power. The seamless molded cups in Pool Blue have a double-layered piqué knit texture on the outside and a moisture-wicking terry cloth facing the skin. The front center mesh insert functions as an additional cooling zone … Read More
By HOLLY JACKSON

One of the biggest challenges of navigating new motherhood is keeping up with the way your body changes. Your body isn’t recognizably yours as you knew it for a long time after giving birth. Trying to shove yourself back into your old clothes and your old routine too soon can be mentally and physically impossible. Since you’re slowly evolving into whatever blend of old you and new … Read More
By ELLEN LEWIS

You might be asking yourself why I have posted a picture of my 2 year old P.J. Salvage slippers on the blog today. It’s really quite simple: They are one of my favorite things. They are so comfortable, so durable and so supportive; I actually fly them back and forth in my suitcase. These slides have traveled, inadvertently, to Starbucks, and to a dinner party (I did … Read More
The classic Safina series has been captivating women for years. Available in both the Anita since 1886 and Anita Care collections, Safina is now available in the pretty Mellow Rose color, a modern version of nude. This new shade highlights the subtle gloss of the decorative embroidery and emphasizes the bras’ elegant, feminine look for autumn/winter 2019.
Offering first class comfort, Safina has three-section cups with opaque lining in the … Read More
By KIMBERLY BERGER
Elomi
It’s buying season for the swimwear industry and I have been on the go since July. The Swim Show in Miami, MAGIC and Curve in Las Vegas and Surf Expo in Orlando all provide an opportunity to preview what is new for the coming season and I attend them all. The swimwear trends for 2020 are a celebration of the natural beauty of Mother Nature and … Read More
By ELLEN LEWIS
Skin
In the past, I have interlaced swimwear impressions in the Intimate overview I post following the CurveNY show. But this market there seemed to be more brands showing beachwear warranting more discussion about the category. Swimwear is a natural segue from the lingerie channel: there are similarities in fabrics, fit, and now function. Swimwear is experiencing the same crossover effect as Intimate Apparel, not only … Read More
Better than basics: The bestselling Future Foundation Collection from b.tempt’d now includes a T-shirt Bra, Wire Free Bra, and Crop Top – all detailed with soft lace.
The most easygoing Underwire T-Shirt bra just got even easier to wear 24/7 with one new feature: a soft brushed lace that hugs around the entire body. Pillow soft stretch foam cups provide natural shaping and a clean finish neckline adds sleek styling … Read More
