By KIMBERLY BERGER
Elomi
It’s buying season for the swimwear industry and I have been on the go since July. The Swim Show in Miami, MAGIC and Curve in Las Vegas and Surf Expo in Orlando all provide an opportunity to preview what is new for the coming season and I attend them all. The swimwear trends for 2020 are a celebration of the natural beauty of Mother Nature and … Read More
By ELLEN LEWIS
Skin
In the past, I have interlaced swimwear impressions in the Intimate overview I post following the CurveNY show. But this market there seemed to be more brands showing beachwear warranting more discussion about the category. Swimwear is a natural segue from the lingerie channel: there are similarities in fabrics, fit, and now function. Swimwear is experiencing the same crossover effect as Intimate Apparel, not only … Read More
Better than basics: The bestselling Future Foundation Collection from b.tempt’d now includes a T-shirt Bra, Wire Free Bra, and Crop Top – all detailed with soft lace.
The most easygoing Underwire T-Shirt bra just got even easier to wear 24/7 with one new feature: a soft brushed lace that hugs around the entire body. Pillow soft stretch foam cups provide natural shaping and a clean finish neckline adds sleek styling … Read More
By ELLEN LEWIS
Only Hearts
Curve NY wrapped up last week and as I always do, I spent 3 solid days at the show. It was definitely more robust, with an interesting layout and meaningful seminars. I received healthy feedback. The mainstream brands dominated the venue showcasing their current product perspective. For my part, there was a definitive macro message: Comfort first and foremost: in bras, shapewear, panties, and particularly … Read More
By HOLLY JACKSON
I’ve spent the last few days getting ready to move next month, which at this stage mostly involves sorting through my stuff and deciding if I really love each item enough to pay to move it. Once I sorted through my lingerie I realized that I, like most women, tend to wear the same bras over and over again. Not unexpectedly, these bras tend to be both … Read More
It’s particularly prescient that Maison Lejaby, a French legacy brand, has just introduced size extensions in their bestselling NuFit collection. This 7 piece lingerie collection has integrated seamlessly into the American intimates psyche by recognizing the importance of larger cups to the US consumer, while still insuring that the brands inherent French design chic is storied in every shape. It’s this grasp of the intimate’s landscape that has helped … Read More
For the first time ever, Le Mystere is excited to be introducing a wireless bralette! The Infinite Comfort Bralette features super soft and stretchy high shine microfiber that we all love. The center pull molded 2ply cups feature a hidden inner layer of light mesh for support, molding and lifting your natural shape.
Comfortable 4way stretch microfiber wraps a triangle frame and lays comfortably against the body. Clean finish back … Read More