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the rya collection

By ELLEN LEWIS

Maison Lejaby Spring 22 as featured on Lingerie BriefsMaison Lejaby

Last week the Lingerie market came alive for the first time in 18 months and the debut was dynamic. A series of trade shows including Curve NY and Evolution Concepts were buoyed by several showrooms’ exposés. For my part, I attended most of them; a bit dispersed, good for the waistline, serving up a level of vitality much needed and very welcome by all to … Read More


Natori

In this Lingerie Pictorial we praise Eros, the winged warrior of love. After a tumultuous year of isolation and discord, we celebrate life with these images of a woman in all her sumptuous beauty. Passionate about her future and flush with desire she is a little bit naughty and just enough nice. The world is reopening, and a unique new energy has begun to surface as brands seek a … Read More


By ELLEN LEWIS

Girl With a Serious Dream as Featured on Lingerie BriefsGirl With a Serious Dream

It’s been a lovelorn year with cancelled weddings and lost memories. But FINALLY, here comes the bride. Once again, anticipation is about hope. Celebrations are being planned. The bridal business, dormant for the past year, is beginning its comeback. The Intimate Apparel industry is changing as the market turns once again on its axis. As the desire for elegant, sensual lingerie … Read More


By ELLEN LEWIS

A New Digital Lingerie Platform for Buyers and Brands

Re-imagining the future when the world tilts is not an easy challenge. Buyers and brands have been forced to pivot to survive. There are new rules of engagement percolating in the market, web-based initiatives to enable businesses to move forward.

This is what Samantha Chang has done for our Lingerie Community.  This week, she launched the Evolution Concept Read More


by ELLEN LEWIS

PJ Harlow Grazer Satin Face Mask as seen on Good Morning America and featured on Lingerie BriefsI was planning to write a recap of many suppliers offering face masks options, but when I saw P.J. Harlow’s designs, I decided to zero in. There are a boatload of mask businesses debuting. Without a doubt, face masks will become an integral part of store inventories, particularly specialty operations and e-commerce. For lingerie entrepreneurs this channel is a clear win, an accessory they would be remiss … Read More


By ELLEN LEWIS

It’s definitely autumn in the Northeast: chilly nights, sun stroked days, rainy interventions, pumpkins and chrysanthemums everywhere. If I were getting married again, it would be my pick of the seasons for a wedding.  One of the most memorable affairs I ever attended was held in a lodge in the Adirondack Mountains on Columbus Day. The foliage was in full rapture, the lake doubled the beauty as … Read More


By ELLEN LEWIS

NK iMODE Silk Bridal Lingerie Tender is the Night on Lingerie BriefsI am headed back to New York next week for my daughter’s wedding. It will be a very small family affair. That was her choice. She has very understated but decidedly upscale taste. Kate’s an artist, visually brilliant, flirting on the edge of the millennial generation; but way past fairy tale wedding expectations. She says she trusts me and will bow to my planning decisions. With only … Read More


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