By HOLLY JACKSON
I picked up embroidery as a serious hobby several years ago, so the minute I stepped into the Louisa Bracq booth at Curve I knew that I was experiencing this craft in a different way. Embroidery has always been a critical element of lingerie design, but the embroidery at the foundation of the Louisa Bracq brand is unique. It is the epicenter of their DNA. It is no surprise that Louisa Bracq’… Read More
By ELLEN LEWIS
It was quite serendipitous that, during a Curve seminar last February, I found myself sitting next to Suzanne Macbale, founder, and designer of the nascent LoveSuze brand. Some years back Suzanne and I had collaborated when she was a V.P. at Victoria’s Secret and I was positioned at one of VS’s sourcing arms. An extremely talented designer of playful, sexy lingerie and trained in the highly technical infrastructure of Victoria’s Secret’s product … Read More
By Holly Jackson
It’s impossible not to be charmed by Athena Kasvikis, the owner of Behave Bras. She’s fun, opinionated and totally invested in the idea that everyone is the proud owner of an amazing body that is worthy of support. It’s hard to believe that this bold woman would start a bra company with the word ‘behave’ in the title, but Athena has thoughts on that too. After all, every owner of a … Read More
By ALISON CONNOLLY
Photographer – @willyverse, Cinematographer- @gerald.lenon, Styling – @somkele_i, Hair & Make-up – @christinejair, Photo assist – @maridadii, Styling assist – @queenetteolu, Set Assist – @aidansaskia, Model – @isamessiah
If you feel like the past few weeks have not been that of Black cultural education and discovery, then you’re missing out. Focusing solely on the more recent events of the Black Lives Matter movement (specific to … Read More
By ELLEN LEWIS
Elomi was launched in 2008 as a plus size bra brand, a much-needed collection of styles that could satisfy fit needs from 32-48, B-KK (USA P cup) and S-4X. It was welcomed by consumers with open arms and now stands as the number one plus size resource for every lingerie store that I queried. As a merchant I tipped my hat, but I never thought that Elomi could personally work for me. … Read More
By HOLLY JACKSON
Pretty Polly’s new Eco-Wear line caught my attention because simple, comfort lingerie is clearly on the consumer radar. This is a collection of seamless, soft bras, tights and bodysuits made with Amni Soul Eco, the only biodegradable polyamide yarn in the world. Available in S/M-XL and sold in eco-friendly packaging, it is a laudable effort to achieving sustainability.
Eco-Wear combines technological innovation with a thoughtful look at how the lingerie industry impacts … Read More
By ELLEN LEWIS
Completely immersed in a total lockdown for almost 3 months, of course we re-directed our editorial calendar. Even though comfort was already the merchandising focus for Lingerie Briefs, cocooning was not high on my radar in February. Stating the obvious, that has changed, I believe possibly forever. In late April, I turned to Natori to reassess the caftan business for which they have long been renown. As exquisite as they are; … Read More