Swim Briefs

By KIMBERLY BERGER

2016 Miami Swim Show featured on Lingerie Briefs

I was 26 years old when I began working in the swimwear industry. Back then the largest size in a bikini was an XL, mix and match separates were unheard of, tankinis didn’t exist and one piece suits only came two flavors: old lady florals with full coverage or a no support tank style, usually in a color block. Twenty years later, and the swimwear market caters to all body types with every level of modesty and support available. It was at this year’s show that I noticed even the brands traditionally geared towards the more mature customer, have a younger feel and are getting creative with their tried and true styles. Is this because in today’s body conscious society, grandmas are becoming hip? Yes, there’s that, but its more likely that I have reached ‘grandma’ age and these manufacturers are turning their focus to include my … ...Read more


Peachy Pairs 2017 Swim Briefs by Curvy Kate on Lingerie Briefs

Swim season is in high gear, which in the world of retail often means that the summer sales are front and center. For buyers, the Spring 17 season is in full bloom.  Last week was Salon Mode City in Lyon, France and today, The Miami Swim Show takes off. I was going to attend, but I’ve got terrific eyes on site with my colleague, Kimberly Berger, owner of Lion’s Lair in Islamorada, Florida.  Life here has detained me and so, I decided to leave the hands on work to Kim. I was going to tag along with her anyway. In this vein, I haven’t seen much of the Spring 17 preview pieces yet. So, when Curvy Kate enlightened me about their new Peachy Pairs reversible swim briefs, I was intrigued. Finally, a multi- mix and match swim brief that gives a woman two choices in one. The ability to expand … ...Read more


Photo by Wolf Ademeit on Five hundred as seen on Lingerie Briefs

Exotic animal photography by Wolf Ademiet, heirloom Hermes scarves and Swarovski artistic bling: these could be prescient inspiration for the 2017 Prelude Milano Luxury Swimwear Collection. Designed in the Jolidon European atelier in European fabrics this is a collection of elegant body sculpture. Here in Cabo, I can imagine seeing them poolside at the 5 star resorts where glamour resides. But for those of us whose daily life is less extravagant, the extensive Prelude Swimwear collection is also worth its weight in gold. On view soon at The Miami SwimShow and Curve NY and NV.

2017 Prelude Milano Luxury Swimwear on Lingerie Briefs

Swarovski Sputnik at NY Met on Lingerie Briefs

2017 Prelude Milano Luxury Swimwear on Lingerie Briefs

Hermes scarf from 2008 collection on Lingerie Briefs

2017 Prelude Milano Luxury Swimwear on Lingerie Briefs

 … ...Read more


ARIZONA-MULTI-UW-TWIST-FRONT-bathing suit on Lingerie BriefsFantasie Arizona Collection

I have been in Cabo now for almost 3 months, through spring break, Easter week, and Memorial Day. Cruise ships, sometimes 3 abreast have been in the harbor almost daily until the beginning of June. This is not only an expat and getaway destination for a slew of Canadian and American tourists, but it is also a major vacation spot for Mexican mainlanders. (We are a separate, isolated peninsular, solo from the rest of the country). The beach is at our fingertips and for those of us who live here, the incoming hot weather puts us 20 feet from the tide line at least once a week. Beachwear in this town is as common a sight as black clothes are in NYC. It’s difficult to ignore the swim and cover-up fashions and lately, my growing interest in the swimwear market has peaked my instincts. I have noticed … ...Read more


By KIMBERLY BERGER

Empreinte Swimwear on Lingerie BriefsEmpreinte

Election years are notoriously difficult for retail stores. This year’s unusual presidential race has been no exception. Combine this with the fact that most women feel far from their prettiest at the onset of bathing suit season, and swimwear retailers really have their work cut out for them in 2016. Fortunately, the swimwear industry has us covered! Their offerings this year include some gorgeous swimsuits to tempt even the most hesitant of shoppers.

It’s been a long winter of too many comfort foods and not enough sunshine. As always, women are searching for a suit that will flatter her pale skin, and camouflage her newest curves. First and foremost, in her swimsuit hunt, she is looking for practicality, comfort, support and confidence. The color palette this year offers a wide variety of shades not usually seen in swimwear. Usually dominated by Winter and Spring tones, Summer … ...Read more


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