Swim Briefs

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Revelation Swimwear ~ Miraclesuit

September 30, 2015

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Lucky for me, I am willing to try new things. Too bad for me that I had made an assumption about the Miraclesuit swimwear brand. I thought this brand was for older women (not that I don’t fit into that category) who do water exercises in their club pools. A few weeks ago, I spent time with the brand’s marketing team in their NY showroom basically because I am on a swimwear learning curve, and this company is a dominant force in the swim market. There are multiple brands under this umbrella, but that is for another time. They showed me the collection and insisted it would fit me very well. As I have always worn bra sized bathing suits, the fit system seemed far … Read more

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CURVE NV at MAGIC ~ 2016 Swimwear Excels

August 31, 2015

By KIMBERLY BERGER

bl-amoressaAmoressa by Miraclesuit

The Las Vegas Curve Show experienced a face-lift last week in its new location at the Las Vegas Convention Center. The show, which has been shrinking with every season for the last few years, made a move to join the extremely successful MAGIC trade show. Despite many lingerie vendors deciding to wait and see how the new venue played out, the turnout was good. Curve merged with the swimwear companies of ISAM to bring the vendor total to 290. Located in an adjacent, spacious room, the ambiance was professional and well organized, and the vibe was upbeat and enthusiastic.

bl MALAIMalai Swimwear

Although the swimwear vendors of ISAM feel the merge is a positive alliance, the move to an adjacent … Read more

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Retro Swim~ The One Piece Legacy

August 18, 2015

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I just moved into an old, never renovated 1950’s house replete with retro character; my words for never updated. It brings back memories of my family home and week-ends spent in Atlantic Beach, NY. My mother and her friends congregated under beach umbrellas by our cabana wearing their one piece skirted bathing suits. We went seaside, mostly to avoid parental governance.  Swimwear fashion in the 1950′,s now considered vintage design inspiration, was really rather sophisticated. Discreet, yet seductive,  vintage beachwear and the photography that keeps it alive is worth watching.

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1954-vogue

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1950

 … Read more

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French Chic With American Savvy ~ Antigel Swiwear

August 11, 2015

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There is no doubt that the French Riviera’s very character is a brand unto itself. Somehow the melange of fashion, money, fabulous weather and gorgeous beaches has secured its reputation as a playground for the rich and famous. So when I checked out the Antigel swimwear line by the very French Lise Charmel Group, I was expecting couture beachwear. But it seems that the brand has decided to cultivate its sleek swimwear to captivate a North American audience. Using a mix and match merchandising approach and a 100% recycled polyamide (Econyl®) Antigel is committed to sustainable products that are an investment in beauty. A super soft, ultra fine yarn that holds color through constant contact with chlorine, these bathing suits are sized to a 42 … Read more

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Miami Swim Show Trends

July 30, 2015

By KIMBERLY BERGER

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Mid July brings the largest swimwear tradeshow in the world to Florida’s Miami Beach. The Swim Show is the official launch for over 2,500 of the industry’s leading lines. It is the unveiling of fashions to come for the upcoming year. The show lasts four days and is attended by over 3,000 buyers from across the world. I am one of those buyers.

This year’s show was my team’s most intense ever. We viewed 59 brands in four days. I am notorious for packing a lot into our quest to find the best of the best for our customers. In years past, the appointments have been repetitive with very few standing out from the crowd. This simplifies my selection process, but this

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Vintage Swim Styles Are Trending

July 23, 2015

marilyn 1950Marilyn Monroe 1950

What goes around comes around, particularly in fashion. So, it’s not surprising that the brief is on the rise, both in lingerie collections and swimwear. I was scouring through some old photos of feminine icons the other day, celebrities that graced the media in the 1940’s to the 60’s. It’s uncanny how the two piece bathing suit designs worn by the likes of Marilyn Monroe, Betty Grable, Ava Gardner, and more are showing up on the 2016 runways. If I were to choose one trend I saw at the Paris Lingerie and Swim show, the hi-waisted brief would be it. I am very interested to see what Kimberly Berger’s (The Lion’s Lair) has to say about this observation in her Miami Swim … Read more

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Swim Briefs

 
 

SWIM BRIEFS
Contributing Authors

 
ELLEN LEWIS
 
KIMBERLY BERGER
 
Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
 
 
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.