Briefs

By ELLEN LEWIS

HAH Hot As Hell as featured on Lingerie Briefs

I’ve been wrestling with the concept of sustainability for months now. It’s somewhat of a conundrum for the Lingerie and Swimwear Industry. How do we reconcile the main objective of feel and fit friendly garments, softness as a mission, with the reality of the fabric technology required to accomplish this goal? There are solutions, but as Sharleen Ernster, the founder of the eco-friendly brand, We Are HAH Read More


By ELLEN LEWIS

Only Hearts Coucou Lola bodysuit on Lingerie Briefs

What is the meaning of exposure, a word with so many innuendos; it is almost as elusive as these images from the Coucou Lola collection from Only Hearts.  This pink melon interpretation is balletic, elusive, ephemeral and beautiful to see. But, to share them on social media, these artfully photographed photos had to be altered because of “exposure”.  Exposure is about education, not suppression. It is … Read More


By ELLEN LEWIS

Piel bodysuit from Clo Intimo featured on Lingerie Briefs

Considering the fact that tourists travel to Mexico for one week vacations and have the time of their life, I feel somewhat remiss for even admitting that every time I return here, I go through a transition that usually takes at least 2 weeks.  New York to Cabo San Lucas: it’s like trying to stop a bouncing ball before it rolls away. Finding equilibrium takes time. Assuredly, … Read More


By ELLEN LEWIS

Implicite Lingerie Sexy Top as featured on Lingerie Briefs

A few weeks ago, I was having a lingerie product conversation with my colleague, Adrienne Coléon Gaskell, Director of Communications for Simone Pérèle and sister brand Implicite US. In our discussion about the Implicite brand, she asked me a rhetorical question: What is sexy?  To quote her: “not the lingerie itself, but rather the conversation between the lingerie and the person who wears it”. What a … Read More


By ELLEN LEWIS

Humpback whale photographe by Nina Moysi for Lingerie Briefs

Usually, by the time I return to Cabo San Lucas each March, the hump backs have begun their migration back to Alaska from their warm Mexican breeding grounds. But this year, it has been unusually cool here and as a result, there are still plenty of whales and their offspring offshore. Not one to miss an obvious opportunity, I decided to hire a boat and try this … Read More


By ELLEN LEWIS

NATURAL skin Organic Essentials on Lingerie BriefsNATURAL skin
Organic Essentials

There was a definite uptick at CurvExpo in February. The show was larger, the layout was friendlier and the special events were pertinent to the current cultural shifts impacting the industry. For my part, as a veteran Intimates merchant, it’s still all about product and the social movements that guide its development. I was able to solidify my thoughts on subjects that are … Read More


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