By ELLEN LEWIS
At the moment, it’s probably not particularly politic for me to use the word hero in reference to a lingerie product, but I am a merchant at heart. In conversations with stores during the past few weeks, in specific, Forever Yours Lingerie in British Columbia, the Bra:30 collection has definitely been heroic. Owner Sonya Perkin’s fabulous Instagram stories portraying just how easy and comfortable these bra tops … Read More
By HOLLY JACKSON
Like many of us I’ve spent an awful lot of time watching television lately. One of my new quarantine favorites is Foyle’s War: a wartime mystery drama that features great fashion, ethical quandaries and fabulous female characters. I’ve always loved the practical and pretty fashions of the 1940’s and admired the sorts of creativity that were born from serious hardship. The episode I watched last night … Read More
By ELLEN LEWIS
I think it is particularly prescient to focus today on Skarlett Blue’s new Innocent collection. Originally planning this blog for an April publication, it was, obviously apparent to me, that delayed deliveries, closed stores, and malleable moods required a change of direction. But, having chatted recently with a multitude of specialty lingerie stores, coupled with slow re-openings across the country, timing now seems more realistic. One fact … Read More
By ELLEN LEWIS
We were all set to post a Parfait Lingerie Spotlight this month about the new Elissa bridal bustier; but, alas, ‘the best laid plans often go awry’. We are deep into what should have been a robust wedding season, but the Coronavirus took a full-frontal attack on the ‘old normal’. We have been forced to adapt. Those of us who changed lanes quickly have reaped some rewards. … Read More
By ELLEN LEWIS
A few weeks prior to the pandemic shutdown, I was scheduled to visit the Komar headquarters in NJ to work with the Le Mystere team on an idea sparked during the Curve NY show in February: Technology and its impact on innovation in Lingerie. I was inspired, initially, by their presentation of the new Velvet Mesh Collection (above) using Sens-Elast technology, now on hold for later … Read More
By ELLEN LEWIS
A few days ago, entering week 6 of quarantine in our house, my husband came into the kitchen and announced he had just dressed for the day. He was wearing his bathrobe. I was a bit perplexed, so he explained that he had just put on clean underwear. This actually inspired me to write this blog about Wacoal’s extensive panty collection. Fact is, despite our at … Read More
By ELLEN LEWIS
They may not be the typical boudoir gloves I might normally feature in a Lingerie blog, but when it comes to pro-active thinking in the time of Coronavirus, the story behind the hand protectors just launched from Ghluv.com is at the top of my list. A few weeks ago, in conversation with lingerie colleague Tina Wilson, who, among a few other lingerie industry responsibilities, is the Creative … Read More