Photographed by STEPHANIE HYNES
On Gossamer
Last Fall, as the Pandemic was rounding its 3rd quarter of consumer chaos, Stephanie and I decided that it might be nice to offer the brands a New Years editorial, our treat. Response was positive, but access to samples presented a challenge. We were ok with this as the market message of “Back to Basics” was clear. We could really use whatever was … Read More
By ELLEN LEWIS
I began following We Are HAH’s sustainable journey shortly after they launched their lingerie and sleepwear lifestyle collections in 2015. In fact, we highlighted the brand in 2019 after I spoke with founder Sharleen Ernster, a major force within the Conscious Capitalism movement. I was impressed with her #startssomewhere motto and its truth to consumers about the unique obstacles the lingerie and swimwear industry confronts in its … Read More
Following the trend of impact underwired bras for Fall 20, Le Mystere has created the stunning Lace Allure in pink chiffon. With a focus on the new femme, this glamourous and sexy style makes an impact with its modern net ground and botanical inspired edge. Designed to also be comfortable, we incorporated a narrow frame and wrapped it in a soft stretch microfiber that has a beautiful feel and … Read More
By ELLEN LEWIS
In 2013, just about this time of year, I wrote a story about the virtues of my Panache Andorra Lace full cup underwire bra from Panache. I wore it through a 3-day labor intense marathon at the end of which, my daughter gave birth to my grandson, Jude. I am sure the soft stretch lace top cup construction and side sling insert added to my comfort … Read More
The third instalment of the SS21 range from Katherine Hamilton is a stunning new colour in the best-selling Nina range.
Nina, was introduced by Katherine Hamilton in AW20 and heralded a new lower price point for the luxury brand, known for its perfect fit for narrower backs and bigger cups. Initially introduced in black and in rose, Nina instantly became a bestseller thanks to its distinctive styling of clean … Read More
By ELLEN LEWIS
Natori’s Lotus Flower Sleepwear Collection caught my attention the moment I reviewed it but, I did not know why. Sometimes, when I write about Intimate Apparel, I am not sure from where my inspiration comes. So, I looked up the meaning of the Lotus flower and found this statement:
“The Lotus flower is regarded in many different cultures as a symbol of purity, enlightenment, self-regeneration and rebirth. … Read More
There was a time in the Lingerie vernacular that merchandising very sexy intimates was relegated to the holidays with red and black as the calling cards. But times have changed, and provocative lingerie has emerged as an everyday go-to choice; particularly this year. The consumer desire for dressing up (or perhaps I should say, dressing under) has accelerated. That’s why we chose to highlight Lise Charmel’s Invitation Sexy collection as … Read More