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By ELLEN LEWIS

Madalynne Flanigan owner of Madalyn intimates as featured on Lingerie Briefs

Indie designer, entrepreneur and millennial innovator, Madalynne Flanigan has redefined the 21st century definition of success in the Lingerie Industry. I met Maddie at a trade show several years ago, a sales channel she has relinquished for a unique brand model that has fueled her successful intimate’s business. Insight into Maddie’s career trajectory reveals how this generation has reshaped a start up business to survive and … Read More


Panache's new Clara Sweetheart molded bra and Clara Full cup featured on Lingerie BriefsEveryone’s favorite Clara collection introduces a new bra into the mix… Clara Sweetheart Molded. This new T-shirt bra is a welcome addition to the Clara collection, in a beautiful, sophisticated two-tone shade of navy and ivory. It’s the best of both worlds, smooth and pretty, yet functional and will work with variety of wardrobe options.If you’re a fan of the beloved Panache Ardour T-shirt bra, you will surely … Read More


Sweet Contour, Janira's soft shaping shorts with rear lift - featured on Lingerie BriefsIntroducing Sweet Contour, Janira’s soft shaping shorts that help smooth thighs, flatten tummies and provide just a bit of butt lift if you so desire.  Two  versions of these bottom create a comfortable thinning effect. Microfiber fabric that moves smoothly over the body effortlessly. The Janira signature cotton gusset insures breathablity, softness and PH regulations . Seamless sides enhance a sleek look, while a hidden rear seam is engineered … Read More


Hanky Panky Love Potion Collection for holiday and valentines day featured on lingerie Briefs

Hearts, Roses, Kisses and Love collaborate in Hanky Panky’s new Playful Romance Collection.  Perfectly giftable for Holiday 2019, these Valentine designs are a lingerie love potion showcasing the brands unequivocal quality and sassy ethos.  Charming prints in sexy silhouettes, these styles are available in a range of sizes from XS-3X

Four Collections complete the story. Love Potion, featured above, reveals a cheeky street heart pattern on black lace and … Read More


By ELLEN LEWIS

The Rya Swan robe in shell as featured on Lingerie Briefs

As much as the retail and wholesale landscape has shifted in recent years, particularly with the tsunami of technology transforming the entire paradigm, there are some basic tenets of merchandising that I believe never change.  It’s what I call the “It” item. When I see it, I know it. Once identified, exploiting its potential is imperative to maximize profit. The thrill of the kill outweighs the risk … Read More


Simone Perele’s perfect fitting lingerie just took new shape. The new permanent collection debuts a signature embroidery on sheer tulle that’s at once breathtaking, and effortlessly understated. It’s everything to love from the iconic brand: French lingerie that’s easy, everyday, and unapologetically stunning in every way. Meet the Nuance Collection.Simone Perele Nuance Sheer Plunge and matching Thong in limited edition color Good Mood featured on Lingerie BriefsThe Nuance Sheer Plunge and matching Thong in limited edition color Good Mood. Available in 3 colors up to … Read More


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