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Wacoal Awareness Underwire Bra in Ash Rose featured on Lingerie Briefs

Wacoal’s best-selling Awareness Bras are most loved for their comfort, fit and support. The bras feature a smooth Calla Lily jacquard fabric and pink ribbon on the back band in support of breast cancer awareness.

This Fall the Awareness Underwire Bra is now offered in a radiant new color, Ash Rose. This bra offers the superb comfort that comes from supportive cups, leotard back and straps that stay in place. … Read More


By ELLEN LEWIS

Imagine 3000 women at a symposium discussing how they shop for bras.  The conversation might not be any different than the dialog we have all the time with our friends: Bra shopping is a conundrum. So, when my colleagues from NPD Group told me about their Bra Evolution initiative, I was intrigued.

NPD measures how consumers shop across all channels, sourcing data from both retailers and consumers … Read More


#HankyPankyCanBe RICH! Introducing Evergreen, the latest color in
Hanky Panky’s
Cotton with a Conscience® super comfy Supima® cotton collection.

Hanky Panky Organic Cotton Bralette and V-kini with Lace in new Evergreen color

Hanky Panky’s ultra-premium Supima® cotton is responsibly-farmed in the Southwest USA. This USA-grown cotton is produced under the CottonLEADSSM sustainability initiative and has a smaller environmental impact than many imported cottons. In addition to adhering to domestic … Read More


By TINA WILSON

Isabel Marant Spring 2020 fashion illustrated by Tina Wilson for Lingerie Briefs

Seasons. Winter. Spring. Summer. Fall. They are all up for grabs, we have snow in the west and beach weather in the east …in October. I should be writing about Fall silhouettes and Holiday dressing and yet I’m a bit stuck. Stuck in a heat wave and paralyzed by world events. I find myself looking to the Spring with the hopes that what is troubling us all … Read More


C Elegant Bra from Chantelle Lingerie in raspberry to a 44 H cup as featured on Lingerie Briefs

Chantelle introduces another full cup design to their cadre of full coverage bras.  Launching this month is the C Elegant Bra, a 4 part underwire shape with super support. A more open neckline detailed with a flat lace trim adds a sensual allure to this everyday style. The cups are lined on the side to enable lift and centering. Constructed in a super soft fabric with flat seams, it is … Read More


By HOLLY JACKSON

Rain wireless Nursing bra from 32-44, D-H cups as featured on Lingerie Briefs

After moving to the country from the city this summer I’ve found myself looking at my lingerie drawer in a new light. I’ve been spending a lot more time outdoors now that I have a yard and I’ve found myself investing time in activities that I’ve never had a chance to spend time on before, like feeding the songbirds outside my windows. Since I work at home, … Read More


Emma Harris' Ravishing Renée Lingerie Collection featured on Lingerie BriefsJust in time for fall, Emma Harris injects some warm berry colours into her sumptuous hand-made silk lingerie with the divine Renee Collection – now in striking new colours.Emma Harris' Renee Raspberry Balcony Bra and High Waist Briefs featured on Lingerie Briefs

Emma Harris' Renee Blackcberry Balcony Bra and Thong featured on Lingerie Briefs

Emma Harris' Renee Raspberry Camisole and Flared Shorts featured on Lingerie BriefsOrnate and opulent, Renée takes its inspiration from the delicate tendrils and feathery patterns found in Lalique’s iconic jewellery. The collection is hand-cut from luxurious soft silk satin and French Leavers lace, complimented by soft mesh which adds a striking contrast … Read More


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