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By ELLEN LEWIS

The Rya Swan robe in shell as featured on Lingerie Briefs

As much as the retail and wholesale landscape has shifted in recent years, particularly with the tsunami of technology transforming the entire paradigm, there are some basic tenets of merchandising that I believe never change.  It’s what I call the “It” item. When I see it, I know it. Once identified, exploiting its potential is imperative to maximize profit. The thrill of the kill outweighs the risk … Read More


Simone Perele’s perfect fitting lingerie just took new shape. The new permanent collection debuts a signature embroidery on sheer tulle that’s at once breathtaking, and effortlessly understated. It’s everything to love from the iconic brand: French lingerie that’s easy, everyday, and unapologetically stunning in every way. Meet the Nuance Collection.Simone Perele Nuance Sheer Plunge and matching Thong in limited edition color Good Mood featured on Lingerie BriefsThe Nuance Sheer Plunge and matching Thong in limited edition color Good Mood. Available in 3 colors up to … Read More


By HOLLY JACKSON

Nylon /Swish Reyna sequined robe as featured on Lingerie Briefs

I started putting up my holiday decorations this week, mostly as a rewarding for finishing up about 50% of the family gifts I committed to crafting by Christmas. I started with what I think of as the family tree corner. It’s filled with beautiful wooden dowel trees made by my father-in-law that are decorated with my grandparent’s leftover tiny Shiny Brite ornaments from the 1940’s (the whopping … Read More


Le Mystere's Modern Mesh Full Fit Cut & Sew Bra featured on Lingerie BriefsModern Mesh Cut & Sew is a full-fit cut & sew bra with sleek architectural lines that give this classic silhouette a modern look. Designed with the same soft-touch mesh as the other silhouettes in the Le Mystere Modern Mesh collection, this mesh is engineered with a high content of spandex with a tightly woven honeycomb for a light yet supportive look. Le Mystere's Modern Mesh Full Fit Cut & Sew Bra featured on Lingerie BriefsThis 3-section cup with a beautifully sculpted sweetheart … Read More


By ELLEN LEWIS

Clo Intimo Fortuna Lace Bralette and Panty for Spring 2020 as featured on Lingerie Briefs

If you walk through the aisles of any supermarket here in Mexico, you will see entire shelves filled with Salsa (much the same as spaghetti sauces dominate the pasta aisles in the USA). BTW, I am not referring to the chopped appetizer we Americanos serve with chips. I am talking about variations of hot, spicy or as they say in Spanish, picante toppings that defy our definition … Read More


Prepare for your new arrival with Wacoal’s new Wire Free Nursing Bra featured on Lingerie BriefsPrepare for your new arrival with Wacoal’s new Wire Free Nursing Bra. New and expecting moms have their hands full, so we’ve designed a wire-free nursing bra that’s comfy and easy to use.Wacoal’s new Wire Free Nursing Bra featured on Lingerie BriefsThis bra makes dressing and nursing effortless. The smooth contour cups are made with breathable fabric-lined cups, there is no nipple show-through, so the finished look-even under a fitted white t-shirt is always polished, and the … Read More


Chantelle introduces C Magnifique Wirefree Full Bust coverage bra - featured on Lingerie BriefsThis month Chantelle highlights their newest addition to their best-selling C Magnifique Minimizer collection, the C Magnifique Wirefree Full Bust coverage bra. Designed with Chantelle’s signature smooth matte and shine floral pattern and lined with a super soft jersey, this bra provides comfort and lift while reducing projection.  Seamless with flexible side boning, higher sides, a taller back and a banded base construction insure extra support for sizes 34-42, C-G … Read More


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