When my children were young, the holiday season was a time for excess. Although I tried not to pamper them with material things, this was one time of the year when I over did it. I wanted to nurture the joy of anticipation experienced from giving much and receiving plenty. To augment this encounter, we made sure that not one single package was in sight prior to Christmas morning. We … Read More
I have always been drawn to the timeless beauty of seasoned products ripe with history. I like the backstory, even if it’s a figment of my imagination. When I was in my 20’s, I used to scour the retro clothing stores in NYC searching for unique pieces of vintage clothing that expressed my proclivity for nostalgic chic. I collected hand decorated cashmere sweaters, replete with satin ribbons and crystal buttons. … Read More
Intrigued by the kitschy British design aesthetic
perpetuated by the fun and flirty UK brand, Playful Promises, I sent my sister, who lives in London, to see their store and report back to me on her findings. Result: she spent a lot of money on lingerie that “she did not need but could not resist”. She said she had “a lot of fun” shopping at Playful Promises and I … Read More
This Week’s Intimate Discovery: Savvy Midwest Shop Zeros in on Soft Cup Bras
I had a great discussion with Jessica Gerard, 
owner of Flirt Boutique in St. Paul, Minnesota yesterday. She emailed me to report the surge in her soft cup bra business. She says that every new soft cup bra she receives “comes in and is gone”. Sales of this category have escalated from 4 a month to … Read More
This week’s Intimate Discovery: Talent Forges Innovation in Lingerie E-Commerce
What appeals to me most about the BareNecessities.com website is the natural symbiosis that I feel as a lingerie merchant to this brand. Their mission to provide the highest quality product assortment at the best value parallels my quest to bring clarity to the Intimate Apparel marketplace. Firmly ensconced in the highly competitive Lingerie venue offered on the Internet, … Read More
This week’s intimate discovery: A Fresh New Boutique Offers a Great Escape
From the first day I started my retail career, the mantra “location, location, location” was drummed into my head. So when I was in 
Boston last week and decided to take a side trip to Cambridge to visit Forty Winks, a wonderful lingerie boutique located in Harvard Square, I knew exactly why this store has … Read More
This Week’s Intimate Discovery: Arielle Shapiro wins the prestigious CFDA award for Lingerie
The first time I saw the ARI DEIN line at Journelle in NYC, I had a feeling that a new design star was on the horizon. Apparently, my intuition was correct, because Arielle Shapiro, the creative force behind this nascent brand was just awarded one of 10 positions in the prestigious Fashion Incubator, a CFDA… Read More