Sustainability

By HOLLY JACKSON

The Underargument: sustainable feminism, as featured on Lingerie Briefs

There are days when I feel like most of the women I know are anxious. It’s everywhere, even at the Curve show in NYC where several of us discussed various forms of eco-anxiety and the stress that comes from running a business as a woman. Many of us battle various forms of anxiety on a weekly or daily basis and find nothing but platitudes in response.

The Underargument: sustainable feminism, as featured on Lingerie Briefs

The Underargument is a brand that is in some ways more about the message than about the lingerie.… Read More


By ELLEN LEWIS

Aubade at Salon International de la Lingerie featuring artist Hang Wei as seen on Lingerie BriefsAubade

Last week, post Paris shows, I recapped my impressions of Interfilière , which focuses on color, prints, materials and major messages that will affect Intimate Apparel design in the future. The exposition takes us into the 2021 design timeline. Today, I zero in on the Salon International de la Lingerie, which runs in tandem with Interfilière and targets actual product ready for the AW 2020 retail season. These two Fairs precede the NY Curve show which we will review in the next few weeks.… Read More


By HOLLY JACKSON

Ewa Bien Diamond collection, environmentally friendly lingerie made from recycled plastic bottles in cooperation with Inter Spitzen AG in their quest for sustainability as featured on Lingerie Briefs

Environmentally friendly initiatives in the fashion industry are often discussed and praised, but rarely are we given such an immediate and dramatic reminder of how needed they are than we have over the past few weeks. The fires in Australia are horrible beyond measure, costing countless animal lives and displacing huge numbers of people. They’ve also harmed the environment permanently by causing damage that the landscape may never be able to recover from.

If people my age and our children want to have even a minimally healthy planet to live on, companies and individuals need to act now to produce dramatic and fast changes in the industry.… Read More


A Thankful Planet

By TINA WILSON

Calida sustainable 100% compostable t shirt illustrated by Tina Wilson as featured on Lingerie Briefs

Above all else I am thankful for my family, and it is a huge family. I come from a family of 10 kids, me being the oldest and I have many nieces and nephews of all ages, Peanut Butter, Nookie, Joi-Toy, Butterfly, JJ, Chillywilly, Man-man, Poopah and Delicate Flower, just to name a few. And no those are not their given names; those are my nicknames for them.

I want for them a planet that can sustain them and their friends and one day their kids, I want them to be able to live in places that are not flooded, burned to the ground or deserts with no life.… Read More


By ELLEN LEWIS

HAH Hot As Hell as featured on Lingerie Briefs

I’ve been wrestling with the concept of sustainability for months now. It’s somewhat of a conundrum for the Lingerie and Swimwear Industry. How do we reconcile the main objective of feel and fit friendly garments, softness as a mission, with the reality of the fabric technology required to accomplish this goal? There are solutions, but as Sharleen Ernster, the founder of the eco-friendly brand, We Are HAH told me during a conversation we shared last week, “In this category, we have to come to terms with product purpose and be honest with our customer.… Read More


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