By ASI EFROS
Engineered lacy bralette and panty
Rushing through my first cup of coffee I was dialing a number in Frankfurt, Germany. I managed to contain my excitement when Gabriela Schellner, Textile Development and Technologies specialist with KARL MAYER, greeted me on the other end of the line.
I first heard about KARL MAYER and their revolutionary warp-knitting technology (WKT) at CurveNewYork in a presentation by Jos Berry, … Read More
Samantha Chang
As an on-line platform, even though we at Lingerie Briefs are also experiencing the ramifications of this unprecedented situation, we have been lucky to have increased our readership. We wanted to offer the brands this outlet as they navigate through this inconceivable time warp in business. 26 brands responded to our offer. As a result, we are splitting this editorial into 2 parts, today and next Wednesday, June … Read More
By HOLLY JACKSON
Everyone hates hand washing lingerie, but I’ve always felt like it’s little better when I get to use Soak. I’ve been a personal fan of this no rinse-free lingerie wash for years: Perfect for busy or lazy people who hate chores (I identify as both). What I didn’t know until I attended Curve NYC in February was how much Soak cares about sustainability and the … Read More
by ELLEN LEWIS
I was planning to write a recap of many suppliers offering face masks options, but when I saw P.J. Harlow’s designs, I decided to zero in. There are a boatload of mask businesses debuting. Without a doubt, face masks will become an integral part of store inventories, particularly specialty operations and e-commerce. For lingerie entrepreneurs this channel is a clear win, an accessory they would be remiss … Read More
By TINA WILSON
There is a great deal of talk about comfort. All apparel is now comfortable according to the brands that deliver loungewear, sleepwear, underwear, sportswear, footwear and just about everything else one can think of.
Comfort can come in many forms. I crave the comfort of a text message from someone I have not seen in months. I need the comfort of seeing my great nieces and nephews … Read More
By ALISON CONNOLLY
No Body is Nobody campaign photos by Luo Yang http://luoyangphoto.com/
NEIWAI, which means inside and outside in Chinese, is a lingerie brand that gets it when it comes to empowering everyday women.
Founded in Shanghai in 2012, NEIWAI specializes in minimalist designs made from quality cotton fabrics for both men and women.
For the past few years the brand has developed marketing campaigns that challenge the … Read More
By ELLEN LEWIS
At the moment, it’s probably not particularly politic for me to use the word hero in reference to a lingerie product, but I am a merchant at heart. In conversations with stores during the past few weeks, in specific, Forever Yours Lingerie in British Columbia, the Bra:30 collection has definitely been heroic. Owner Sonya Perkin’s fabulous Instagram stories portraying just how easy and comfortable these bra tops … Read More