Parfait’s newest collection is designed to celebrate women of all sizes, whether they are hanging out or stepping out! Our lingerie is always there for all women whether they are out on the town with their besties, or feeling cozy, sexy or romantic in the comfort of their own home.
Step Out in Style: Elissa Bustier
Perfectly fit for stepping out in style. Dress it up or dress it down! … Read More
By ELLEN LEWIS
Trepidation, Anticipation and Evolution: the 2022 trade show season resumes with the opening of several expositions beginning this weekend (2/6 – 2/7) with a Private Showing in Los Angeles at the historical Culver City Hotel in Culver City, California. Initially conceived as a collaboration between sale’s reps and brands in order to meet production deadlines, it is being spearheaded by Samantha Chang’s Evolution Concepts Platform. 55 … Read More
By HOLLY JACKSON
It became clear this past autumn that gyms in my area weren’t going to be a good idea for a while. I used the time as an excuse to pick up my favorite form of exercise: ballet. I’ve eased into taking six classes a week and thinking about taking the exam for pointe in the summer, so I’ve also acquired a ton of dancewear and leotards. In … Read More
By ESTELLE PULESTON
As someone who writes about lingerie for a living, I enjoy looking out for new trends and seeing how different brands put their spin on the same idea. But what I really love is finding one of those rare designers that eschews trends altogether and just does their own thing – someone who has developed an undeniably unique aesthetic, and stuck confidently to it across the seasons.… Read More
By ELLEN LEWIS
I thought it might be an per pro time to revisit some oldies but goodies, lingerie so tried and true that it stands strong through multiple market calamities. This time it’s all about Timpa’s Alice demi bra, a brand bestseller since the 1990’s. Specifically cut for small cups, it has garnered an iconic stature for women sized from 32-38, A-D. Designed in an extra soft stretch crochet … Read More
Sunflower and Nufit Garden
This season Maison Lejaby embarks on a powerful journey of feminine self-discovery with a robust field of new, rejuvenated, and timeless lingerie collections. Saturated in a range of twenty-two joyful colors these groups celebrate the brand’s optimistic and uplifting attitude. Invoking Lejaby’s belief that lingerie must be simultaneously “demanding and delicate” each style is designed to insure comfort, creativity, sensuality, and support. In its quest to … Read More
By ELLEN LEWIS
Merchandising instinct: It’s an undefined presence that niggles your gut suggesting the emergence of an idea about to catch fire. It has successfully guided my decisions for my entire career. For the past several years it has been the growing presence of the men’s lingerie business. And when I say lingerie, I do not mean underwear exclusively. Being an American daughter of the 70’s and married over … Read More