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christine lingerie

By TINA WILSON

Francis McDormand at the opening of MacBeth as illustrated for Lingerie Briefs

I am beyond excited for fall. It’s a been awhile since the change of seasons was felt by us all as the past 18 months have been a blur. We’re still in the throes of that 5-letter word but I am pessimistically optimistic that sanity will prevail, and we will not be in this forever.

I kicked off the fall season recently at the 59th NY Film … Read More


By ELLEN LEWISChristine Evangelista of 'Half Naked' chats with Ellen Lewis of Lingerie Briefs

What underwear are you wearing right now?

That’s the lead question that Christine Evangelista asks when she begins all of her interviews on her new podcast series Half Naked. I knew we were simpatico, despite our age difference, when she confirmed my conviction that beautiful lingerie is like perfume for the psyche.

Christine, who studied at FIT, is an actress and dancer who was … Read More


By ELLEN LEWIS

Poetically Correct Cotton knit T-Lounge shirts as featured on Lingerie Briefs

My career segued to the Intimate Apparel business 30 + year ago when I was plucked out of the ready to wear division to spearhead the lingerie product development initiative at Macy’s Corporate office. I knew nothing about the category, which at the time, was dominated by polyester in pale pink and blue designs. Oblivious to the “rules” I purchased a few cotton knit big t-shirts in … Read More


By ELLEN LEWIS

Girl With a Serious Dream as Featured on Lingerie BriefsGirl With a Serious Dream

It’s been a lovelorn year with cancelled weddings and lost memories. But FINALLY, here comes the bride. Once again, anticipation is about hope. Celebrations are being planned. The bridal business, dormant for the past year, is beginning its comeback. The Intimate Apparel industry is changing as the market turns once again on its axis. As the desire for elegant, sensual lingerie … Read More


By ELLEN LEWIS

A New Digital Lingerie Platform for Buyers and Brands

Re-imagining the future when the world tilts is not an easy challenge. Buyers and brands have been forced to pivot to survive. There are new rules of engagement percolating in the market, web-based initiatives to enable businesses to move forward.

This is what Samantha Chang has done for our Lingerie Community.  This week, she launched the Evolution Concept Read More


By ELLEN LEWIS

Skin sustainable lingerie as featured on Lingerie BriefsSkin

Much of what we saw at Curve Expo in New York replicates trends shown in Paris. But the dichotomy of emphasis between the USA and Paris shows indicate clear differences in the cultural priorities that guide these markets. However, one emphasis that proved universal is sustainability. Without exception this topic dominated both venues and brands that are taking the cause to heart found traction … Read More


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