By ESTELLE PULESTON
Founded in 2014, Edge o’ Beyond is one of the most distinctive lingerie brands around. Not only is it known for its optional chain accessories which can be clipped onto almost every garment, but any luxury lingerie fan will also instantly recognize their signature style of distinctive shapes combined with deluxe and eye-catching fabrics.
The latest collection, for Spring/Summer 2021, includes a mixture of reimagined customer favorites … Read More
By ELLEN LEWIS
I am not sure what excites me most about Hanro’s Laura gown, this brilliant yellow or the easy lounge shape, both of which defy old school sleepwear rules. Personally, I laud both the color and the comfort factor. I already know that the cotton modal fabric will be incomparable in softness and unique in its construction. Like everything Hanro creates, it will be an investment … Read More
Influenced by the functionality and flexibility required in ballet workwear, Skarlett Blue launches the Plie performance bralette. Constructed in an ultra-breathable Coolmax™ and Lycra™ Spandex fabric, this style is a perfect solution for low impact sports, wardrobe layers or simple loungewear. The seamless 2-ply front combined with the over the head feature creates soft supple support for sizes XS-L. Convertible fully adjustable straps, a flat one inch under band … Read More
Illustrated by Tina Wilson… Read More
by ASI EFROS
Carol Coelho has mastered the intricacy of lace and silk while first designing magnificent bridal gowns and then, in 2015, launching her own collection of exquisite lingerie, Carol Coelho Intimates.
In my interview with Carol, she gave me a glimpse of her creative process.
“One thing I still do today is what I call a ‘double-take.’ Before I say NO, I look again and ask myself … Read More
By ELLEN LEWIS
One of the first lessons I learned when I began my merchandising career was the concept of key item intensification. That’s why I know that Maison Lejaby is on target with their product development strategy, particularly for the USA market. Exploiting the success of their 3-part bra sales, this season they have expanded the availability of this particular shape to at least 10 collections. This has increased … Read More
By ESTELLE PULESTON
UK-based Fréolic, which was created by Evgeniya Kharaim in 2016, is a premium lingerie brand that’s making the ‘bespoke’ shopping experience a whole lot more accessible. The label allows customers to effectively design their own made-to-measure set by picking from a selection of pre-designed shapes, adding customizations such as padding or a longline band, and finally picking from a vast array of silk colors and laces … Read More