Monthly Archives

October 2011

A Great Escape ~ P.J.Salvage

[lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/10/bilde-2ab.jpg”][/lightbox]Eat your hearts out fellow northeasterners: I flew out of New York Saturday in front of a surprise snowstorm that dropped 8+ inches of snow on our autumn landscape.   I am very happy to have escaped to my favorite getaway, Los Cabos, Mexico; where I am relaxing in the sun enjoying the comfort of the balmy sunshine and light ocean breezes. The temperatures at home were precipitous, edging down to the freezing mark for the entire week before this unexpected pre winter onslaught.  Is this a harbinger for an extremely cold winter season? I don’t know, but there are two ways to deal with this chilly weather.  Get away from it or wrap yourself in the warmth of a plush PJ Salvage waffle robe.

The P.J. Salvage brand, known for its chic, casual luxury at affordable prices, does not disappoint with this sumptuous style, shown here in charcoal and  offered in a multitude of additional colors.    Constructed in a cozy, ultra-soft polyester microfiber , it is an airy light offering of personal comfort and well being available in sizes S – XL.  The holidays are imminent and no matter how you celebrate, receiving a useful but indulgent gift is always a reprieve.  In fact, because my experience has proven that 75% of the robe business is generated from November through December, this item could be just the perfect present for not only a savvy consumer but also any astute retailer in a frigid economy. Everybody can find solace from the storm.

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“There’s no such thing as bad weather, only unsuitable clothing”                                   …Alfred Wainwright

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Girlfriends:  East Norwich, New York

Joesph W. Sayers:  Lake Placid, New York

Jill Scherer LTD:  Roslyn, New York

The Pink Slip:  New York City, New York

Stella E. Luna:  Pleasant Point Beach, New Jersey

Sylene of Washington:  Chevy Chase, Maryland

The Hope Chest:  Haverford, Pennsylvnia

Freudian Slip:  Eugene, Oregon

Details Fine Apparel and Acc:  Eau Claire, Wisconsin

Ketchum Bed and Bath:  Ketchum, Idaho

The Lingerie Store:  Oklahoma City, Oklahoma

Belladonna:  New Orleans, Louisiana

Jolie Femme Boutique:  Del Mar, California

Fanny Wrapper:  San Luis Obispo, California

Hip and Humble: Salt Lake City, Utah

Zappos.com:  Henderson, Nevada

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MINI BRIEF ~Intimate Affair:  Linda Becker hosted a Breast Cancer Awareness event at her Murray Hill NYC store on Thursday, October 27, 2011.  Linda and her staff are all trained in mastectomy bra and prostheses fittings.  The intimate affair provided free fittings for all  who have battled breast cancer (or other breast diseases) and require post-surgical solutions,  but the event was open to all women looking for a bra fitting and some education about breast health.  To read the full event report, click on www.BraLaMode.com

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This Week’s Intimate Discovery:  A big risk pays off for a Maryland lingerie entrepreneur

[lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/10/IMG_1770.jpg”][/lightbox]Location, Location, Location; The first lesson I learned as a merchant is that nothing is as important to the success of a retail operation as its location.  It’s not only where you position product in the store, it’s also all about where the store is situated.  That is why when I spoke with partners Patti Platt and Sharon Borland, owners of A La Mode Intimates[lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/10/alm.png”][/lightbox] in Annapolis, Maryland about the current success of their new store I was very impressed with their courage, particularly in this economy.  In January 2011, they took the leap and moved their 7 … Read more


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Indulgence ~ Empreinte

[lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/10/truffle3.jpg”][/lightbox]I am not a chocolate snob.  Anyone who knows me knows about my compulsion for M & M’s.  In fact, when I was at Macy’s, my staff gave me a gumball machine filled with these mini treats, hoping that the penny requirement for satisfaction would control my obsession while I was pregnant with my son.  Frankly, I am surprised that I did not give birth to a chocolate covered peanut.  I still have to practice a “not even one” policy when it comes to these addictive sweets, but now, as I have matured, my taste has ripened.  My current chocolate passion is for Vosge Haut Chocolate, the exceptional confectionary infused with exotic scents and spices that induce a … Read more


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BRIEF ALERT! Bettie Page

This Week’s Intimate Discovery:  Secrets In Lace reveals an Iconic Collection

[lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/10/BB4250-PL-03-L-ab1.jpg”][/lightbox]For several years now I have been an admirer of the [lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/10/B4750-IV-03-L-ab.jpg”][/lightbox]Secrets In Lace e-commerce site.  It’s not only that I am impressed with the clear merchandising message, but also the methodical approach to building a niche identity that owner, Dan Whitsett has achieved.  Founded as the go to site for authentic 100% nylon stockings, Secrets In Lace has expanded into a retro-haven for lingerie collections imbued with a seductive and sophisticated pin up aesthetic.  Based on stellar on-line sales, their exclusively designed Bettie Page Collection is now available at wholesale for any interested vintage inspired entrepreneur.  This sexy homage to a … Read more


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A Star Is Born ~ Curvy Kate

[lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/10/sole_sproutc1.jpg”][/lightbox]Time has a way of teaching us.  In my 20’s my definition of success was to have my picture on the cover of Time Magazine.  I wanted recognition and I equated it with fame.  The idea of being the center of attention in a room full of strangers was a lustful objective.  In my youthful naivety, I did not understand that true fortune was not born from noisy laurels, but rather from instructive council.  However, I did have some remarkable mentors whose patience and appreciation for my curiosity and hard work nurtured my ego.  From them, I learned that if one challenges and supports those with less experience, victory will result.  I finally realized that reaching the limelight was … Read more


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BRIEF ALERT! Flirt Boutique

This Week’s Intimate Discovery:  Savvy Midwest Shop Zeros in on Soft Cup Bras

[lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/10/Etti-Retro-Bra-and-highwaist-brief-a.jpg”][/lightbox]I had a great discussion with Jessica Gerard, [lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/10/Genie-soft-bra-11.jpg”][/lightbox]owner of Flirt Boutique in St. Paul, Minnesota yesterday.  She emailed me to report the surge in her soft cup bra business.  She says that every new soft cup bra she receives “comes in and is gone”.  Sales of this category have escalated from 4 a month to 4 a week.  Flirt is a haven for those ladies with a pin up aesthetic. The shop stocks many sizes but, it’s the A cup customer looking for pretty, feminine, soft underpinnings that are not enhanced with padding and feel like a “prosthetic” that are … Read more


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