Bridal Briefs

ADORN is a fresh new luxury bridal lingerie brand launching this Spring. I first became acquainted with founder, Adrine Bimanand several years ago when she introduced me to her bridal accessory company, Creative Touch. Her insight into the wedding business led to several blogs that she penned for us here on Lingerie Briefs. Subsequently, Adrine has created a beautiful capsule collection of key styles of wedding lingerie, bras, panties, garters and sleep pieces. Her designs, all executed in luxury laces and silk georgette are modern examples of the underpinnings that a contemporary bride might desire: delicate white intimates embraced in lace with a nod to Swarovski.

Adorn lingerie on Lingerie Briefs

Garter belt from Creative Touch on Lingerie BriefsRead more


By ELLEN LEWIS

Jane Woolrich corsets on Lingerie Briefs

I know that Russia has been in the news in a not so good way lately, but that is politics.  Of Russian descent, I choose to see the heritage differently. Even though my grandfather was forced to escape the Czar’s wrath at the turn of the 19th century, I prefer to see the culture as an icon of great artistry and romance. It is the extraordinary performances of  rare talent that influences my perception. Think Tchaikovsky, Diaghilev, Pavlova, Bariyshnikov, Nureyev, Dostoevsky, Tolstoy, Pushkin and Chekov to name a few heroes of Ballet, Music and Literature. Now, there is Jane Woolrich Lingerie, recently honored by an invitation to exhibit her collection in Moscow.  Her exceptional reception seems fitting from a culture dedicated to great achievement.  In my … Read more


By ELLEN LEWIS

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Did you know that the most wedding engagements occur between Thanksgiving and Christmas? It is a goldmine for retailers whose port of call is lingerie. The fact that this is already gift giving season, the acceleration of bridal intimates makes this category a no brainer. I remember a Bloomingdale’s buyer telling me several years ago, that this opportunity was a definite focus for her. This is why I am so pleased to have been contacted by NK iMode as they resurfaced with an entirely new business model for their loyal clientele and the buyers who have sorely missed them in the wholesale market. Decamping from the traditional showroom and trade show business model, they have created two robust digital sites, one for consumers and another for Read more


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I had so much difficulty organizing this post; visual, technical and creative issues gave me blog brain. I began to think about all the choices a bride has to make between her engagement and honeymoon. There must be a parallel somewhere, because from what I have learned trolling through the wedding business, the decisions are often complex, confusing and somewhat overwhelming. A perfectly intelligent, generally calm woman develops Bridal Brain. For example: What’s my color scheme; Pink, I think? “Something blue”; a bra ? Who knew? What lingerie should I wear on my wedding day? Sexy, black lace for my honeymoon getaway: Why not? Pleasure State Lingerie’s fall 16 collections help keep a young bride sane with dramatic, exquisitely wrought intimates designed with multiple solutions in mind. Certainly, their primary … Read more


Mimi Holliday Honeysuckle bridal lingerie on Lingerie Briefs

I am in complete awe at how many weddings my son and daughter in law attended this summer. I could hardly get their attention as they flew from NY to Chicago, San Francisco, LA and various locales around the city. I don’t think I ever had that many friends. But judging by the party that they threw for their own marriage last year, I am not surprised. It was a feast of 20+ to 30+ year olds, having an incredibly good time. When I consider the Mimi Holliday brand, I am always drawn to the bridal pieces because they are a collaboration of fashion fun. These are evocative designs promising sexy as well as sweet memories of a good time had by all. I can smell the honeysuckle and taste … Read more


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