Swim Briefs

Share

She Sells Seashell Swimwear ~ Margarita Mermaid

September 11, 2016

By ALISON CONNOLLY

Margarita Mermaid Swimwear on Lingerie Briefs

Admit it, at one point or another in your childhood you fantasized about being a beautiful mermaid.  When I was 7-years-old, I dressed as a sparkling mermaid for Halloween, likely inspired by the hit movie of the time Splash.  My mom and grandma were quite clever creating the costume, using a bright bathing suit of mine as the costume’s base, adding a seashell bra and wrapping my lower torso in green fabric with painted fish scales.  Fast-forward many years later, and once again I am able to dress as a mermaid and it also involves swimwear.  That’s where Margarita Mermaid comes in.  It is a delightfully whimsical brand of swimwear featuring designs inspired by mermaid essentials; seashells, starfish and sparkles.  NYC-based … Read more

COMMENTS
0



Share

2017 Swimwear Trends ~ Miami Swimshow

July 25, 2016

By KIMBERLY BERGER

2016 Miami Swim Show featured on Lingerie Briefs

I was 26 years old when I began working in the swimwear industry. Back then the largest size in a bikini was an XL, mix and match separates were unheard of, tankinis didn’t exist and one piece suits only came two flavors: old lady florals with full coverage or a no support tank style, usually in a color block. Twenty years later, and the swimwear market caters to all body types with every level of modesty and support available. It was at this year’s show that I noticed even the brands traditionally geared towards the more mature customer, have a younger feel and are getting creative with their tried and true styles. Is this because in today’s body conscious society, grandmas are … Read more

COMMENTS
0



Share

Peachy Pairs ~ Curvy Kate Swimwear

July 14, 2016

Peachy Pairs 2017 Swim Briefs by Curvy Kate on Lingerie Briefs

Swim season is in high gear, which in the world of retail often means that the summer sales are front and center. For buyers, the Spring 17 season is in full bloom.  Last week was Salon Mode City in Lyon, France and today, The Miami Swim Show takes off. I was going to attend, but I’ve got terrific eyes on site with my colleague, Kimberly Berger, owner of Lion’s Lair in Islamorada, Florida.  Life here has detained me and so, I decided to leave the hands on work to Kim. I was going to tag along with her anyway. In this vein, I haven’t seen much of the Spring 17 preview pieces yet. So, when Curvy Kate enlightened me about their new Peachy Pairs reversible … Read more

COMMENTS
0



Share

The Gold Standard ~ Prelude Milano Luxury Swimwear 2017

June 27, 2016

Photo by Wolf Ademeit on Five hundred as seen on Lingerie Briefs

Exotic animal photography by Wolf Ademiet, heirloom Hermes scarves and Swarovski artistic bling: these could be prescient inspiration for the 2017 Prelude Milano Luxury Swimwear Collection. Designed in the Jolidon European atelier in European fabrics this is a collection of elegant body sculpture. Here in Cabo, I can imagine seeing them poolside at the 5 star resorts where glamour resides. But for those of us whose daily life is less extravagant, the extensive Prelude Swimwear collection is also worth its weight in gold. On view soon at The Miami SwimShow and Curve NY and NV.

2017 Prelude Milano Luxury Swimwear on Lingerie Briefs

Swarovski Sputnik at NY Met on Lingerie Briefs

2017 Prelude Milano Luxury Swimwear on Lingerie Briefs

Hermes scarf from 2008 collection on Lingerie Briefs

2017 Prelude Milano Luxury Swimwear on Lingerie Briefs

 … Read more

COMMENTS
1



Share

Total Coverage, Complete Exposure ~ Fantasie, Freya & Elomi Swimwear

June 9, 2016

ARIZONA-MULTI-UW-TWIST-FRONT-bathing suit on Lingerie BriefsFantasie Arizona Collection

I have been in Cabo now for almost 3 months, through spring break, Easter week, and Memorial Day. Cruise ships, sometimes 3 abreast have been in the harbor almost daily until the beginning of June. This is not only an expat and getaway destination for a slew of Canadian and American tourists, but it is also a major vacation spot for Mexican mainlanders. (We are a separate, isolated peninsular, solo from the rest of the country). The beach is at our fingertips and for those of us who live here, the incoming hot weather puts us 20 feet from the tide line at least once a week. Beachwear in this town is as common a sight as black clothes are in NYC. … Read more

COMMENTS
0



Share

Summertime Swimsuit Blues?

May 22, 2016

By KIMBERLY BERGER

Empreinte Swimwear on Lingerie BriefsEmpreinte

Election years are notoriously difficult for retail stores. This year’s unusual presidential race has been no exception. Combine this with the fact that most women feel far from their prettiest at the onset of bathing suit season, and swimwear retailers really have their work cut out for them in 2016. Fortunately, the swimwear industry has us covered! Their offerings this year include some gorgeous swimsuits to tempt even the most hesitant of shoppers.

It’s been a long winter of too many comfort foods and not enough sunshine. As always, women are searching for a suit that will flatter her pale skin, and camouflage her newest curves. First and foremost, in her swimsuit hunt, she is looking for practicality, comfort, support and … Read more

COMMENTS
0



Swim Briefs

 
 

SWIM BRIEFS
Contributing Authors

 
ELLEN LEWIS
 
KIMBERLY BERGER
 
Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
 
 
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.