By TINA WILSON
We all have to admit the retail world is topsy turvy and what should be… isn’t. Almost nothing surprises us anymore. Which leads me to my current observation about sport bras. Technically they are meant to be worn while being “sporty” and the attention they are being given would have me conclude that there are millions of sporty women buying these bras, but I have a slightly different take on it. I believe many of these bras are purchased with the best of intentions, there are millions of women who aspire to be more active and that’s a good thing, I am one of those women, but I am not as active as I would like to be and when I buy a sport bra I don’t always wear it enough to warrant the purchase…So let’s look at them in a different way.
Let’s also design sport … ...Read more
I believe by the turn of this century there will no longer be categories of clothing, no sportswear, no intimates, no outerwear, we will have 7 articles of clothing, period …I will be dust by then and it’s probably just as well but in the meantime I will happily prepare for the inevitable and so should any forward thinking designer or retailer of apparel.
