By ELLEN LEWIS
I am in awe of the Calida brand, their message, and their incredible merchandising platform. Ever since I first highlighted the The Cradle to Cradle Certified™ I Love Nature t-shirts in 2018, I have become more and more enamored of the superior sustainable programs that the company supports. Calida is an iconic brand, 80 years young, a mainstay of many intimate apparel retailers worldwide. Full … Read More
By HOLLY JACKSON
Pretty Polly’s new Eco-Wear line caught my attention because simple, comfort lingerie is clearly on the consumer radar. This is a collection of seamless, soft bras, tights and bodysuits made with Amni Soul Eco, the only biodegradable polyamide yarn in the world. Available in S/M-XL and sold in eco-friendly packaging, it is a laudable effort to achieving sustainability.
Eco-Wear combines technological innovation with a thoughtful look at … Read More
By HOLLY JACKSON
Everyone hates hand washing lingerie, but I’ve always felt like it’s little better when I get to use Soak. I’ve been a personal fan of this no rinse-free lingerie wash for years: Perfect for busy or lazy people who hate chores (I identify as both). What I didn’t know until I attended Curve NYC in February was how much Soak cares about sustainability and the … Read More
Manufactured with up to 70% recycled fabrics, Chantelle’s new sustainable collection, Motif, is made from fibers produced by purposing unused materials, which limits environmental impact and preserves quality. Materials such as tulle, lace, mesh and elastic are made of recycled polyester yarn that are composed of leftovers from production. This collection is certified by Oeko-Tex® to ensure the best level of quality and safety to our customers. The lace used … Read More
By ASI EFROS
The treasure hunt is one of my favorite activities. But instead of deciphering ancient scripts in search of the submerged brigantines I roam the halls of the trade shows around the world looking for hidden gems. The Premiere Vision Expo in New York in January of 2020 presented some of the most exciting discoveries.
REBIL Group debuted a collection of packaging items they created using a groundbreaking … Read More
By ALISON CONNOLLY
NOO is a French brand that specializes in lingerie, swimwear, activewear and ready-to-wear, but for purposes of this Gallery, we’re focusing on the intimate(s) side of their business.
In keeping with the theme of sustainability (a new blog category we recently launched at Lingerie Briefs), sharing the story of NOO is something we had to say YES to! Co-founded by two young women, Anaïs and Elissa, NOO… Read More
By ELLEN LEWIS
Today, Lingerie Briefs is launching a Sustainability column featuring brands and retailers who get the message and are focusing on finding solutions. Our intent is to recognize efforts being made within the Intimate Apparel industry to confront this cataclysm that threatens our planet. In this pursuit, it is clear education is the key. On a personal level, although I was raised with respect for my environment, I … Read More