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By ELLEN LEWIS

Maison Lejaby Spring 22 as featured on Lingerie BriefsMaison Lejaby

Last week the Lingerie market came alive for the first time in 18 months and the debut was dynamic. A series of trade shows including Curve NY and Evolution Concepts were buoyed by several showrooms’ exposés. For my part, I attended most of them; a bit dispersed, good for the waistline, serving up a level of vitality much needed and very welcome by all to whom I spoke. Of course, … Read More


By TINA WILSON

Fashion Illustrations by Tina Wilson as featured on Lingerie Briefs

A margarita can be very inspiring, two of them can really get the lime juices flowing.  I was at my local “Cheers” for only the second time in 13 months, Santa Fe. Not the city but the Mexican bar and restaurant on 71rst street and Columbus Avenue in NYC.  It was the most glorious evening and I had not quite dealt with the fact that I had no subject for my next … Read More


Tina Wilson illustrates 'Revelations' on Lingerie BriefsBy TINA WILSON

Been having a lot of these lately. The definition of a 1. rev-e-la-tion is …a surprising and previously unknown fact, especially one that is made known in a dramatic way. It’s safe to say we are in the middle of a full blown revelation.

Noteworthy for me:
– Travelling is no longer my favorite thing.
– The world is more connected than I ever imagined.
– A lot of damage to the … Read More


Clo Intimo as featured on Lingerie BriefsClo Intimo

I have had multiple conversations with specialty stores during this time during the Coronavirus lock-down. The out of the box initiatives they have launched to ignite their businesses are inspiring. The ability to rethink how to move forward has impacted us all. Attitudes are changing. New perspectives are emerging. This is exactly what we have tried to achieve with our two part ‘Still Life’ Lingerie Editorial. Stephanie Hynes, who shot these images, was … Read More


By ELLEN LEWIS

Skin sustainable lingerie as featured on Lingerie BriefsSkin

Much of what we saw at Curve Expo in New York replicates trends shown in Paris. But the dichotomy of emphasis between the USA and Paris shows indicate clear differences in the cultural priorities that guide these markets. However, one emphasis that proved universal is sustainability. Without exception this topic dominated both venues and brands that are taking the cause to heart found traction from buyers. Sustainability has a … Read More


BY TINA WILSON

A few years ago I was sitting in my living room waiting for the Golden Globes to kickstart the awards season. I had just gotten a new iPad, the big one that you can draw on with ease. I was watching the Red Carpet entrances and for some inexplicable reason I attempted to draw my favorites dresses the moment they came out. It was tricky until I figured out I could take … Read More


Shapewear Breaks Free

By ELLEN LEWIS

Le Mystere Shapewear photographed by Stephanie Hynes for Lingerie BriefsLe Mystere

At the beginning of the last decade, when we launched Lingerie Briefs, the shapewear business was having a moment. Powered by the Spanx craze, a concept of control without the infrastructure of a girdle, shapewear began to appear everywhere in the market. The plethora of companies responding to the Spanx phenomenon was overwhelming. I remember one Curve show where it seemed as if half the stands were shapewear brands. Subsequently, … Read More


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