By ELLEN LEWIS
Cadolle
I have decided to split my market report in two parts because the Evolution and Curve NY show, although similar in their color/ print/ and shape reveal, had two very different vibes. To be perfectly honest, timing required that I debrief from the smaller exposition first. Evolution was a limited array of boutique/ luxury brands portrayed in an intimate space. It started one day earlier than Curve NY, which I will … Read More
By ELLEN LEWIS
Maison Lejaby
Last week the Lingerie market came alive for the first time in 18 months and the debut was dynamic. A series of trade shows including Curve NY and Evolution Concepts were buoyed by several showrooms’ exposés. For my part, I attended most of them; a bit dispersed, good for the waistline, serving up a level of vitality much needed and very welcome by all to whom I spoke. Of course, … Read More
By ELLEN LEWIS
Re-imagining the future when the world tilts is not an easy challenge. Buyers and brands have been forced to pivot to survive. There are new rules of engagement percolating in the market, web-based initiatives to enable businesses to move forward.
This is what Samantha Chang has done for our Lingerie Community. This week, she launched the Evolution Concept Show, a Digital Trade … Read More
Samantha Chang
As an on-line platform, even though we at Lingerie Briefs are also experiencing the ramifications of this unprecedented situation, we have been lucky to have increased our readership. We wanted to offer the brands this outlet as they navigate through this inconceivable time warp in business. 26 brands responded to our offer. As a result, we are splitting this editorial into 2 parts, today and next Wednesday, June 3.
Dita Von Teese
Originally, … Read More
By ELLEN LEWIS
Skin
Much of what we saw at Curve Expo in New York replicates trends shown in Paris. But the dichotomy of emphasis between the USA and Paris shows indicate clear differences in the cultural priorities that guide these markets. However, one emphasis that proved universal is sustainability. Without exception this topic dominated both venues and brands that are taking the cause to heart found traction from buyers. Sustainability has a … Read More
By ELLEN LEWIS
NATURAL skin
Organic Essentials
There was a definite uptick at CurvExpo in February. The show was larger, the layout was friendlier and the special events were pertinent to the current cultural shifts impacting the industry. For my part, as a veteran Intimates merchant, it’s still all about product and the social movements that guide its development. I was able to solidify my thoughts on subjects that are driving consumer’s choices, and as … Read More
Photographed by STEPHANIE HYNES
Commando
In search of a theme for our holiday lingerie fashion editorial, Stephanie and I wanted to stay true to our creative aesthetic. How classic is the Nutcracker Suite! I suggested a story about the intimate world in which the dancers live while they are backstage in rehearsal and during the performance. Thirty two brands contributed to this visual panorama of exquisite intimates photographed to capture the symbiotic relationship between lingerie … Read More